KAIIA THE LABEL
Senior Influencer & Affiliate Executive
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Senior Influencer & Affiliate Executive
Location: Manchester
Department: Marketing
Reporting to: CEO and Global Head of Marketing & Brand
Role Overview
We are looking for a Senior Influencer & Affiliate Executive to lead Kaiia’s influencer and affiliate strategy, with a strong focus on TikTok and social commerce growth.
This role will be responsible for driving revenue and brand impact through creator partnerships, affiliate programmes, seeding, and TikTok Shop activity. With TikTok at the centre, this role will build and scale a high-performing creator and affiliate ecosystem that delivers both commercial performance and cultural relevance.
Working closely with marketing, ecommerce, and merchandising, this role will take ownership of creator growth, affiliate performance, agency management, and campaign participation across TikTok Shop and wider social platforms.
This role will work alongside the TikTok Live Executive, who will continue to manage the day-to-day execution of TikTok Lives.
This position will remain focused on creators, affiliates, and social commerce growth, rather than live operational management.
Key Responsibilities
Creator & Affiliate Strategy
- Lead Kaiia’s creator and affiliate strategy with a strong focus on TikTok and social commerce
- Build and scale a high-performing creator and affiliate network
- Develop recruitment, activation, and retention plans for creators and affiliates
- Identify high-potential creators who can drive both revenue and brand visibility
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TikTok Shop & Social Commerce
- Drive TikTok Shop growth through creator-led content and affiliate activity
- Manage participation across TikTok affiliate mechanics including Open, Target, and Tap
- Work with internal teams to identify hero products and key conversion drivers
- Track and optimise creator performance based on engagement, conversion, and revenue
Outreach, Seeding & Relationships
- Lead large-scale creator outreach and product seeding programmes
- Build strong relationships with creators, agents, and affiliate partners
- Ensure creators are aligned to campaigns, launches, and key trading moments
- Maximise output of high-performing, product-led content
Agency & Partner Management
- Manage affiliate agencies and external creator partners
- Recruit and activate creators through agency networks
- Identify new partnership opportunities to scale the creator ecosystem
Campaigns & Trading Moments
- Lead creator participation across launches, campaigns, and peak trading periods
- Align creator activity with brand strategy and ecommerce priorities
- Support platform-first opportunities and social commerce initiatives
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International Growth
- Support creator and affiliate expansion across Ireland, Europe, and the US
- Identify creators and communities to support international growth
Community & Brand Advocacy
- Build and nurture a strong creator community around the Kaiia brand
- Support ambassador-style programmes, events, and long-term creator relationships
Key Skills & Experience
- Proven experience in creator, affiliate, or social commerce roles
- Strong experience with TikTok creators and TikTok Shop
- Deep understanding of affiliate programmes and creator monetisation
- Experience managing outreach, seeding, and creator relationships at scale
- Commercial mindset with a focus on revenue and performance
- Highly organised with strong attention to detail
- Strong communication and relationship-building skills
- Data-driven approach with the ability to optimise performance
Success Metrics
- Growth of the creator and affiliate network
- Revenue generated through creator and affiliate activity
- Performance of TikTok Shop and creator-led campaigns
- Creator engagement, retention, and output
- Contribution of TikTok Shop to overall business growth
- International creator activation and sales
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