Four Seasons Recruitment Ltd (Fashion & Retail)
Senior Influencer Marketing & Community Executive (Fashion)
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Senior Influencer Marketing & Community Executive (Fashion)
Location: London
Salary: £38,000 to £50,000 (depending on experience)
About the Company:
Four Seasons Recruitment are exclusively collaborating with a community-first, growing premium underwear and lifestyle brand.
About the Role:
Own and execute the end-to-end influencer marketing strategy, with a focus on brand awareness, credibility, and conversion.
- Build and develop a tiered creator ecosystem across macro, mid-tier, micro, and nano influencers, with clear objectives, briefs, and KPIs for each.
- Identify, approach, and build long-term relationships with creators who genuinely align with the brand's values, aesthetic, and audience.
- Lead creator negotiations, contracts, gifting, and deliverables, ensuring every partnership is commercially considered and creatively strong.
- Manage and grow the affiliate program, driving consistent performance while tracking revenue, ROI, and creator output.
- Work closely with Performance Marketing to integrate creators into paid activity, including UGC, whitelisting, and creative testing.
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Identify and nurture brand advocates and superfans, turning organic brand love into meaningful advocacy and partnerships.
- Help define and maintain clear community and creator guidelines that reflect how the brand communicates and builds trust.
- Support influencer- and community-led activations, from events and collaborations to gifting moments and digital experiences.
- Partner with the Creative team to brief and commission creators across brand and campaign activity.
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About You:
- 2+ years' experience in influencer marketing, creator partnerships, or affiliate marketing, within DTC, fashion, beauty, or wellness is essential.
- A proven track record of building and managing creator relationships that deliver measurable results.
- A strong commercial and analytical mindset, with a clear understanding of performance, ROI, and how influencer marketing contributes to wider growth.
- Deep knowledge of the influencer and creator landscape across TikTok, Instagram, and emerging platforms.
- Excellent communication and negotiation skills, with a natural ability to build trust and long-term relationships.
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