Enterprise Holdings
Senior Insights Specialist
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Overview
As we continue to build a team that drives us forward, the Marketing team at Enterprise Mobility is excited to announce the opening for a Senior Insights Specialist, based at our European Headquarters in Egham, Surrey.
The Senior Insights Specialist is responsible for supporting business and marketing partners by providing insights that facilitate data-driven marketing and business strategies and decision-making. Global Insights serves as the voice of the market as it relates to brand health, consumer behaviour and attitudes, marketing effectiveness, and competitive dynamics.
The primary focus of this role is to independently lead and execute global brand insights initiatives—such as brand tracking, campaign and creative effectiveness, and sponsorship measurement—ensuring high-quality execution, data accuracy, rigorous analysis, and clear translation of findings into actionable recommendations.
In this role, the Senior Insights Specialist designs and executes market research – including developing and programming questionnaires, synthesizing multiple data sources, and partnering with stakeholders to ensure insights are relevant, practical, and applied. This role also contributes to strengthening how the organization understands brand performance by applying best practices and supporting knowledge sharing across the organization.
Organization Overview
We’re Enterprise Mobility. A family-owned, global mobility leader with a $39 billion turnover, nearly 90,000 team members, and operations in 95 countries. Led by CEO Chrissy Taylor, the third generation of the Taylor family, we’re built on a legacy that gives us the stability to focus on the long-term success of our people, our customers and our business.
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From a fleet of seven cars, more than six decades ago, to a global network serving consumers, businesses and governments, Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle-hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions and more, to help make travel easier and more convenient.
Additional Information
- Location: Egham, Surrey, TW20 9FB (Plenty of free on site parking and approx. 15 minutes walk from Egham station)
- Hybrid, 3 days in the office, 2 days working from home.
- Salary: Competitive
Please let us know about any accommodations you may need to participate in the recruitment process. Please note that all applicants must have the ability to pass a security check involving financial probity and basic criminality.
Responsibilities
- Independently lead and execute brand research projects or workstreams (e.g., brand tracking analyses, campaign and creative measurement, sponsorship studies) from design through reporting.
- Design research approaches using appropriate methodologies to evaluate brand performance and marketing effectiveness across initiatives.
- Analyse and synthesize multiple data sources (e.g., tracking, campaign performance, sponsorship measurement, and secondary research), including identifying trends, drivers of brand performance, and opportunities for growth and translating findings into clear implications, and recommendations.
- Translate brand insights into compelling narratives and recommendations that inform marketing and business decisions.
- Evaluate marketing effectiveness across campaigns, creative, and sponsorship initiatives, linking performance to brand outcomes and business impact.
- Partner with stakeholders to clarify business needs and ensure outputs are actionable.
- Manage day-to-day coordination with research vendors and partners supporting brand insight initiatives.
- Ensure quality, data accuracy, and rigor in research design, execution, analysis and reporting.
- Apply advanced knowledge of research methods, tools, and best practices, and contribute to continuous improvement of insights processes and outputs.
- Monitor relevant market, consumer, cultural, and industry trends and incorporate them into brand insights and implications.
- Support and mentor junior team members, while sharing best practices to strengthen research quality and understanding across the organization.
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Qualifications
- Demonstrated experience in Marketing Insights or Market Research, supporting insights initiatives through quantitative, qualitative, and mixed-method research, with a proven ability to identify trends and key drivers.
- Proven experience leading complex research projects or workstreams and translating findings into actionable business insights.
- Experience partnering with stakeholders to understand business needs and influence decision-making through evidence-based insights.
- Experience with research platforms (e.g., Qualtrics).
- Experience supporting brand insights initiatives such as brand tracking, campaign and creative effectiveness, sponsorship measurement, or marketing effectiveness analysis is preferred.
- Experience working across multiple markets or within a global environment is preferred.
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