Content Strategy & Governance

• Help define and then implement a content strategy for Institutional aligned with business priorities, commercial objectives, client segment needs, and brand positioning.
• Take responsibility for working with local marketing professionals to agree how that content could be reused in full or in part by local market websites.
• Maintain a clear content governance framework to ensure consistency, quality, compliance, and brand alignment across regions and asset classes for Institutional.
• Ensure consistency across the global content architecture spanning product content, campaign content, and thought leadership.
• Balance global scalability with local relevance by aligning global priorities with regional and market-specific needs.
• Contribute to the transition toward a more standardized, industrialized, AI- and data-driven content production model to improve efficiency, personalization, and effectiveness.
• Implement best practices, workflows, and measurement frameworks to continuously optimize content performance and impact.
• Act as a trusted partner to stakeholders across client, investment, product, and marketing teams to ensure alignment and collaboration. The driver of direction will come mainly from segment and campaign leads, but input will be needed from various sources; always ensuring alignment across output from content teams.
• Manage relationships with external agencies, creative partners, and vendors where applicable.

Qualifications, Knowledge, and Experience

Content Creation for Institutional Segments & Campaigns:

• Significant experience in content marketing, campaign marketing, or strategic communications within financial services, asset management, or a complex global organization.
• Proven track record of developing and executing global content strategies across Institutional client channels with appropriate tone of voice and format.
• Strong editorial judgment and ability to translate complex topics into compelling, client-centric content.
• Strong understanding of audience segmentation, client journeys, and delivering content for integrated campaigns.

Enhanced Operational Know-how

• Experience with digital content optimization, analytics, SEO, and content-performance measurement.
• Knowledge of AI-enabled content production tools and data-driven marketing approaches is highly desirable.
• Exceptional communication, organizational, and project-management skills.

Behavioural Competencies

• Strategic and commercially minded with a strong client focus.
• Highly collaborative with the ability to influence and build credibility across senior stakeholder groups.
• Inclusive, demonstrates strong relationship-building skills.
• Resilient and adaptable, with the ability to lead through change and ambiguity.
• Strong execution focus with high standards for quality and impact.
• Demonstrates high emotional intelligence by being aware of one’s own emotions, strengths, weaknesses, and how these may impact personal performance and/or those around us.
• Able to respond to situations using rational decision-making, problem-solving, and conflict resolution skills.
• Reflects on and learns from mistakes and setbacks.
• Articulate with strong communication skills.

Success Measures

• Increased engagement and effectiveness of segment and campaign content.
• Strong alignment and consistency across global and regional content initiatives.
• Improved operational efficiency and scalability of content production.
• Positive stakeholder feedback and strong cross-functional collaboration.
• Demonstrable contribution to commercial, brand, and client engagement objectives.

Conduct

• Be a role model, supporting and fostering a culture of good conduct
• Demonstrate proactivity, transparency, and accountability for identifying and managing conduct risks
• Consider the implications of your actions on colleagues, partners, and clients before making decisions and escalate issues to your manager when unsure

Essential Qualifications & Experience

• Significant experience in content, marketing, or communications within asset management or financial services.
• Strong knowledge of insurance, pension funds, and consultants.
• University degree in business, marketing, or related field. CFA charter holder or equivalent local designation is desirable.
• Experience in delivering content to support campaigns, Institutional marketing initiatives, and client engagement strategies.
• Excellent storytelling, writing, and editing skills (in English) to produce compelling content for different Institutional client segments across asset classes, markets, and financial products.
• Strong understanding of institutional clients’ needs in asset management, covering insurance, pension funds, and consultants.
• Team spirit and inclusive approach.
• Pragmatic approach; works with diplomacy and tact.
• Acts with personal and professional integrity.