Forterro
Senior Lead, Field Marketing
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Senior Lead, Field Marketing
Department: Marketing
Employment Type: Permanent
Location: UK, Remote
Description
We are seeking a dynamic, strategic, and hands-on Head of BDR to lead our growing global business development function. Based in the UK, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high-performance culture, and standardize KPIs and best practices to drive consistent pipeline growth.
This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and RevOps to ensure alignment, consistency, and scalable success across all territories.
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Responsibilities
Team Leadership & Alignment
- Lead and mentor regional BDR managers and individual contributors across Europe and the US
- Build a unified global BDR culture focused on collaboration, accountability, and results
- Foster knowledge sharing and team cohesion across time zones and geographies
Performance Culture & KPIs
- Define and implement a unified set of performance KPIs and productivity metrics
- Build a culture of continuous improvement, feedback, and high output
- Monitor and report on team performance, pipeline contribution, and attainment
Strategy & Process Optimization
- Evaluate current tools, cadences, messaging, and processes across all regions
- Standardize best practices in outreach, qualification, and handoff to Sales
- Partner with Marketing and RevOps to refine lead flows and improve conversion rates
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Hiring, Onboarding & Enablement
- Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent
- Ensure regular coaching, training, and career development planning
- Drive retention and engagement through clear paths for progression and performance
Skills, Knowledge & Expertise
- 8+ years of experience in BDR/SDR leadership roles, including multi-region team management
- Proven track record of building or transforming BDR organizations at scale
- Strong understanding of performance metrics, sales development strategies, and lead management
- Experience aligning teams around unified KPIs and playbooks across markets
- Excellent communication, coaching, and cross-cultural collaboration skills
- Fluent in English
- Willingness to travel occasionally to regional offices and events
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