Fanatics Commerce
Senior Licensing Manager
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Senior Licensing Manager – UEFA
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.
As we continue to scale our global platform, the Senior Licensing Manager – UEFA will play a critical role in strategically growing and leading the UEFA Masterlicense business unit.
ROLE OVERVIEW
The Senior Licensing Manager – UEFA serves as the senior lead for the UEFA Masterlicense business, owning client and licensee relationships while ensuring operational and financial objectives are met with precision and efficiency. This role partners closely with senior leadership to develop and execute strategic licensing plans that maximize revenue, position client brands appropriately, and identify new business opportunities across the European licensing landscape. The Director, Licensing – UEFA delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT
Team & Leadership Impact (Build Championship Teams)
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Cross-Functional Leadership:
- Communicate division strategy clearly across licensing, legal, finance, and operations teams to ensure cohesive execution against the UEFA Masterlicense program's goals and objectives.
- Partner with senior leadership to report key business results to corporate officers and align divisional priorities with enterprise-wide strategic initiatives.
- Coordinate with Finance on royalty reporting and royalty accounting, and with Legal on contract drafting and negotiation, ensuring seamless cross-functional delivery.
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People Leadership:
- Lead and direct the UEFA licensing business unit, setting performance goals for direct reports and providing ongoing evaluation against the group's objectives.
- Develop team members through clear expectations, coaching, and alignment to BOLD leadership principles to build a high-performing licensing organization.
Fan & Customer Impact (Obsessed with Fans)
- Build and maintain meaningful, trust-based relationships with UEFA and all licensing clients, key stakeholders, business partners, and strategic alliances to advance each client's licensing program.
- Maintain an in-depth working knowledge of all Fanatics Licensing Management (FLM) clients to proactively anticipate needs and deliver consistently high levels of service.
- Oversee day-to-day management of client licensing programs — including contract negotiation and royalty reporting — ensuring clients receive accurate, timely, and strategic partnership support.
- Represent FLM at industry licensing trade shows and participate in business sessions with leading licensees to strengthen relationships and elevate the Fanatics brand in the European market.
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Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
- Assist in identifying new business opportunities that align with high-quality business strategies and support both short-term and long-term objectives of the UEFA licensing program.
- Work with the senior leadership team to develop and implement innovative strategic licensing plans that position client brands competitively and maximize licensing revenue.
- Continuously evaluate operational and logistics processes within the licensing business unit, identifying improvements that drive greater efficiency and effectiveness.
- Stay connected to industry trends and competitive dynamics in the European sports licensing landscape, bringing forward-thinking perspectives to client and business strategy.
Ownership & Execution (Determined & Relentless Mindset)
- Own the day-to-day management of the P&L for the UEFA licensing business unit, ensuring the division achieves its strategic and financial objectives.
- Oversee the development of annual reports for clients, delivering accurate and insightful performance summaries that inform future licensing strategy.
- Manage competing priorities and complex stakeholder relationships simultaneously, operating with exceptional attention to detail and a self-starter mindset in a fast-paced environment.
- Take full accountability for divisional results, driving a culture of relentless execution and continuous improvement across all licensing operations.
AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
- Apply AI and technology to improve efficiency, quality, and outcomes
- Use data and digital tools to inform decisions and enhance performance
- Demonstrate curiosity and adaptability in adopting new technologies and ways of working
- Contribute to a culture of innovation and continuous improvement
CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:
- 5+ years of experience in the licensing industry, with demonstrated expertise in managing licensing programs, client relationships, and contractual obligations.
- 5+ years of experience in customer and client relations, with a proven ability to build and sustain strategic partnerships at a senior level.
- 3+ years of management experience, including directing teams and evaluating performance against defined business objectives.
- Demonstrated ability to manage a business unit P&L and deliver against financial and strategic targets.
- Experience in contract negotiation and working cross-functionally with Legal and Finance teams on licensing agreements and royalty processes.
- Motivated self-starter with the ability to excel at multi-tasking in a fast-paced, ever-changing environment, with exceptional attention to detail.
- Proficient in Microsoft Office; strong written and verbal communication skills with the ability to present key results to senior and corporate leadership.
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Education:
- Bachelor's degree required.
WORK LOCATION
On-site: Your work location will be onsite in Paris or Manchester.
At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do: · Build Championship Teams · Obsessed with Fans · Limitless Entrepreneurial Spirit · Determined and Relentless Mindset
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