David Kennedy Recruitment
Senior Lifecycle Marketing Manager
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Job Title: Senior Lifecycle Marketing Manager
Company: International AI Company
Location: Europe/ASIA, Remote
Employment Type: B2B engagement preferred
Remuneration: Competitive total package+bonus.
About the Role:
David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation, and LTV across a high-volume B2C consumer product.
Duties and Responsibilities:
- Own CRM performance across registered-user-to-first-purchase conversion, token revenue, and repeat purchase frequency
- Build and optimize customer segments, triggers, campaigns, and automated lifecycle journeys
- Drive first-purchase conversion and repeat monetization through targeted CRM initiatives
- Own onboarding, retention, churn prevention, reactivation, and LTV initiatives
- Design and run CRM experiments to identify and scale the highest-value opportunities
- Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization
- Measure CRM impact through clear attribution, incrementality, and before-and-after performance analysis
- Work cross-functionally to develop and implement CRM initiatives and experiments
- Identify opportunities to improve CRM contribution to overall business revenue
- Build momentum and solve problems independently in an environment without a finished playbook
- Contribute to the development and improvement of the CRM function
- Use AI tools where relevant for analysis, segmentation, personalization, experimentation, and content development
- Lead or coach CRM specialists where applicable.
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Requirements:
- Proven track record of personally driving significant commercial impact through CRM
- Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe, and measurable final result
- Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency, or another recurring-purchase model
- Hands-on experience building customer segments, triggers, campaigns, experiments, and automated lifecycle journeys
- Proven ownership of both first-purchase conversion and repeat monetization
- Strong understanding of revenue, conversion, retention, and LTV
- Strong understanding of CRM attribution and incrementality
- Experience working with data to identify opportunities and make commercial decisions
- Strong experimentation and problem-solving mindset
- Ability to distinguish personal contribution from wider team results
- Comfortable working independently without a finished playbook
- Ability to work cross-functionally and create momentum without waiting for perfect information
- Experience in iGaming, free-to-play gaming, or other repeat-purchase models is an advantage
- Experience leading or coaching CRM specialists is an advantage
- Experience using AI for CRM analysis, segmentation, personalization, experimentation, or content development is an advantage
- English C1-C2
- Fully comfortable working with uncensored AI models and adult-oriented content.
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Benefits:
- Competitive salary package
- Additional performance-based bonus
- B2B contract preferred
- Opportunity to take significant ownership of CRM growth and monetization
- Direct reporting line to the Co-founder & CMO
- International, high-growth AI environment
- And many more!!!
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