12 month FTC | hybrid 3x a week | london bridge📍 | competitive salary

At Wagamama, food is life 🥢 and we’re here to make every bite count. With over 165 restaurants across the UK (and growing fast), we’ve been dishing up vibrant, fresh Asian inspired flavours since ‘92. It’s all about good food, good vibes, and good company 🍜🔥

We’re looking for a Senior Local Marketing Manager (NSO + growth) to join us for a 12 month fixed term contract🌱

Ready to dive in and stir things up?

We are looking for:

A Senior Marketing Manager to lead campaign planning, territory strategy, and marketing investment delivery across high stake regions, New Site Openings (NSOs), and priority growth sites.

This role acts as the definitive strategic "voice of the regions" within central planning, ensuring national frameworks are translated into highly effective local commercial engines without separating planning from execution.

What you'll do:

• Lead end to end strategy and delivery for New Site Openings, major refurbishments, and key strategic territories, maintaining accountability from blueprint through post launch performance tracking.
• Lead regional campaign planning for complex, high stake territories, acting as the strategic voice of the regions to ensure national campaign frameworks reflect local trading nuances, commercial priorities, supplier requirements, CRM boundaries, and operational realities.
• Establish a consistent cross functional operating model for priority growth sites, using commercial insight to propose target locations, validate operational readiness, and agree realistic, location specific success measures.
• Collaborate with regional Finance stakeholders to review site performance, identify trading opportunities, align upcoming campaigns, and share commercial performance insights alongside active local marketing activity.
• Maintain a forward looking annual trading, regional occasion, and cultural opportunity calendar, prioritising bespoke local activation where it offers clear commercial value beyond the national brand campaign.
• Share responsibility for local budget management, regional media and PR agency management, national campaign localisation, TTL campaign delivery, restaurant visits with AMs, and Regional Meeting updates.