wagamama
Senior Local Marketing Manager
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12 Month FTC | Hybrid 3x a Week | London Bridge 📍 | Competitive Salary
At Wagamama, food is life 🥢 and we’re here to make every bite count. With over 165 restaurants across the UK (and growing fast), we’ve been dishing up vibrant, fresh Asian-inspired flavours since ‘92. It’s all about good food, good vibes, and good company 🍜🔥
We’re looking for a Senior Local Marketing Manager (NSO + Growth) to join us for a 12-month fixed-term contract 🌱
Ready to dive in and stir things up?
We Are Looking For
A Senior Marketing Manager to lead campaign planning, territory strategy, and marketing investment delivery across high-stakes regions, New Site Openings (NSOs), and priority growth sites.
This role acts as the definitive strategic "voice of the regions" within central planning, ensuring national frameworks are translated into highly effective local commercial engines without separating planning from execution.
What You'll Do
- Lead end-to-end strategy and delivery for New Site Openings, major refurbishments, and key strategic territories, maintaining accountability from blueprint through post-launch performance tracking.
- Lead regional campaign planning for complex, high-stakes territories, acting as the strategic voice of the regions to ensure national campaign frameworks reflect local trading nuances, commercial priorities, supplier requirements, CRM boundaries, and operational realities.
- Establish a consistent cross-functional operating model for priority growth sites, using commercial insight to propose target locations, validate operational readiness, and agree realistic, location-specific success measures.
- Collaborate with regional Finance stakeholders to review site performance, identify trading opportunities, align upcoming campaigns, and share commercial performance insights alongside active local marketing activity.
- Maintain a forward-looking annual trading, regional occasion, and cultural opportunity calendar, prioritizing bespoke local activation where it offers clear commercial value beyond the national brand campaign.
- Share responsibility for local budget management, regional media and PR agency management, national campaign localization, TTL campaign delivery, restaurant visits with AMs, and Regional Meeting updates.
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What You'll Need
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- Highly organized
- Commercially minded, financially literate, and sales-orientated
- Strong communicator, able to influence and engage senior stakeholders and local marketing teams
- Agile in adapting plans accordingly
- Experience in restaurant/hospitality/retail to best resonate with teams on the ground
- Highly cross-functional team player with strong multi-site campaign management experience
What’s in It for You
- Hybrid working (3x a week at noodle HQ, the rest at home)
- Come as you are culture, with modern offices, fresh fruit, and soft drinks
- £200 monthly Wagamama food allowance — enjoy all your favourite dishes on us!
- Private healthcare cover
- 3% pension contribution
- 25 days holiday plus bank holidays
- Further discounts across retail, hospitality & leisure — perks that make life sweeter
- Supporting you every step of the way! Family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents
Nothing brings people together like great food. No matter where you’re from or who you are, you’ve got a seat at our table because food is the ultimate connector, and here everyone belongs.
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Jessica, London
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