Specsavers
Senior Local Marketing Manager
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At Specsavers, we're on a mission to change lives through better sight and hearing, and our growing Domiciliary business plays a vital role in reaching customers who need us the most.
About the Role
As our Senior Local Marketing Manager for Domiciliary, you'll play a vital role in helping our Optics and Audiology Partners grow their businesses across the UK and help them connect with their local communities to deliver life-changing services.
This is a varied and exciting opportunity to combine strategic thinking, commercial insight, and creativity, in a role where your impact will be seen nationwide. Acting as a trusted marketing expert, you'll work closely with our Partners, Retail teams, and other specialists to develop and deliver impactful local marketing strategies that respond to business opportunities, market challenges, and community needs. You’ll create targeted campaigns that drive performance and identify opportunities to grow market share, and you'll also use performance data, customer insights, and market intelligence to identify opportunities and continuously improve results. From planning and executing marketing activity to managing budgets, media plans, and creative assets, you'll bring a commercial mindset and a practical approach to making things happen.
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Key Responsibilities
- Develop and deliver impactful local marketing strategies
- Create targeted campaigns that drive performance
- Identify opportunities to grow market share
- Use performance data, customer insights, and market intelligence to identify opportunities and continuously improve results
- Manage budgets, media plans, and creative assets
Requirements
- Seasoned senior commercial marketer with experience of the retail marketing sector
- Strong understanding of local marketing, community engagement, and campaign delivery
- Ability to interpret and report on performance data
- Ability to manage multiple priorities and thrive in a complex, fast-paced, matrix environment
- Confident in building strong relationships, influencing senior stakeholders, and translating insight into action
- Proactive, resilient mindset, collaborative approach, and genuine passion for helping businesses succeed
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Location
This role will be predominantly home-based with some travel around the UK, including to our head office in Guernsey (requiring some overnight stays).
What We Offer
- Join a supportive and purpose-led team where your ideas are valued, and your expertise will have a direct impact on business growth
- Opportunity to work across a unique and growing part of our business
- Build meaningful relationships with Partners and contribute to Specsavers' continued success
If you're a strategic thinker with a hands-on approach to marketing, and you’re looking for a role where you can make a real difference, influence business performance, and help bring our purpose to life in local communities, we'd love to hear from you! Please apply today and help us change lives through better sight and hearing.
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