Starbucks EMEA
senior manager, brand engagement and social media (EMEA)
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Senior Manager, Brand Engagement and Social Media
We’re looking for a senior manager, brand engagement and social media to join our team here at Starbucks EMEA. A place where you’re valued, challenged, and inspired. Where your voice is brewed into everything we do. At Starbucks, we’re all about you.
As part of this role, you’ll be responsible for leading regional brand engagement programmes, including EMEA’s Culture and Social Media strategy, culturally resonant activations, and brand collaborations & partnerships that strengthen the brand and support commercial growth.
We’ll look to you to bring your experience in brand and customer experience, ideally in a retail or consumer-facing market, including working within brand partnerships or experiential marketing with a proven track record of leading large-scale activations alongside influencer and content marketing. You’ll have strong strategic planning, forecasting, and business case management capability, with experience leading cross-functional workstreams. We’re looking for a leader with excellent communication and influencing skills, with the ability to engage stakeholders both internally and externally. Ideally, you’ll be familiar with license commercial agreements, key terms, and value exchange negotiations.
About
The best part about this role is that no two days are ever the same! Working as our senior manager, brand engagement and social media, you’ll get involved in:
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- Leading regional brand engagement programmes, activations, and partnerships that bring the brand to life in a culturally relevant and commercially effective way.
- Leading on EMEA’s culture strategy, building a culture-led brand calendar for the region, leveraging global programs and scaling local best practices.
- Leading Social Media Agency Relationship, shaping strategy, and establishing a new Operating Model for local markets.
- Leading Partner/Licensor negotiations and establishing value exchange and key terms of partnership.
- Leading the adaptation & localisation of Global campaigns/programs.
- Coordinating with COE / US and other regions on global campaigns, bringing together cross-functional teams and outsourced support where needed to enable effective delivery.
- Supporting licensees in executing brand activations by sharing best practices and auditing market-level execution to drive alignment with regional and global brand guidelines.
- Promoting strong and consistent brand execution across touchpoints, while recognising local needs and market nuance.
In return, we’ll offer you a competitive salary and benefits that include:
- 25 days holiday a year (plus Bank Holidays)
- Up to 10% bonus.
- Flexible benefits – in addition to the benefits listed here we’ll also provide you with an additional 4% to allow you to select the benefits that suit you
- Life assurance and private medical insurance for yourself
- Comprehensive training (including coffee knowledge!) and access to Starbucks Global Academy (our online learning platform to help continuously develop yourself)
- Free bag of coffee each week and a 30% partner discounts on food, beverages, and merchandise
- Discounts with local and national retailers (cell phones, gym memberships, entertainment tickets, hotels, etc.) through Perks at Work platform
- Subscription to Headspace
- Home Sweet Loan (Interest-free loans that can be paid back over 12 months to help pay your rental deposit)
- Bean stock options for all partners (own part of Starbucks!)
- A free 24/7 Employee Assistance Programme available to you and your family
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So, if you’re looking for a new opportunity, with us you’ll be welcomed, you’ll be challenged, you’ll be inspired. Here you’ll be heard. Because here, you’re a part of it all. Here you belong.
Starbucks is committed to building an inclusive and diverse workforce. All applicants and partners will be treated fairly, without regard to race, religion, sex, nationality, age, physical or mental disability, sexual orientation, marital status, gender identity and expression.
Know someone who would be a perfect fit? Share this opportunity with them! At Starbucks, there’s always room for one more.
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