1. Build the TikTok Shop Affiliate Program

   • Own the program for 2 products under one brand, from creator recruitment and sample logistics to commission structures and GMV performance.
   • Manage commission tiers, targeted invitations and performance arrangements, deciding where flat-fee, commission-only or hybrid structures make sense.
   • Be accountable for affiliate GMV and its unit economics, including cost per acquired affiliate, sample cost per producing creator and blended commission rate.
   • Identify the affiliates driving most GMV and develop repeat or exclusive arrangements with them.
   • Partner with the TikTok Affiliate Creative Strategist, who owns research, concepts and briefs; you own creator supply, commercial terms, relationships and program performance.

2. Own Campaigns, Relationships and Compliance

   • Oversee creator partnerships from outreach and qualification through contracting, product delivery, content production, payment and performance review.
   • Provide clear briefs, expectations and feedback while turning effective creators into long-term brand advocates.
   • Maintain an engaged creator community through updates, challenges, educational content and brand communication.
   • Own claims compliance across seeding, affiliate and organic content. Maintain practical do-say/don't-say guidance that works at scale.
   • Ensure FTC material-connection disclosures and platform-specific policies are followed, recognizing that TikTok Shop and Meta enforce supplement claims differently.

3. Turn Creator Content into Growth Assets

   • Secure usage rights and TikTok ad authorization, including Spark Ad codes, when partnerships are agreed—not retroactively.
   • Build a clear process to review, categorize and distribute creator-generated content.
   • Work with Paid Media, Creative and Marketplace to route content to its highest-value use across paid social, marketplace listings, email and brand channels.
   • Feed organic and paid performance learnings back into creator briefs to generate stronger, more testable content.
   • Supply brand-owned social channels with approved creator content; publishing and community management remain with a separate role.

4. Own Tools, Partners and Operations

   • Manage the TikTok consultant and content agencies across scope, quality and cost, including decisions about when to bring capabilities in-house.
   • Own the influencer marketing stack. Assess whether SARAL, Modash, Lefty or another solution best supports discovery, outreach, relationship management and reporting at our scale.
   • Partner with Supply and Operations on timely product shipments and oversee accurate creator invoicing and payments.
   • Identify bottlenecks and introduce scalable automation, workflows and documentation.

1. Measure and Improve Performance
   • Be measured primarily on TikTok Shop affiliate GMV, cost per usable content asset, creator-attributable branded search and marketplace lift, and content throughput against quality standards.
   • Manage a defined creator and sampling budget, with authority to reallocate between seeding and affiliate programs based on returns.
   • Track the wider health of the program through outreach volume, response and approval rates, creator acquisition costs, content delivery, reach, engagement, conversions and ROI.
   • Provide clear weekly, monthly and quarterly reporting to the Growth team and company leadership.
   • Analyze performance by creator profile, product, platform, partnership structure, outreach message and content format.
   • Maintain a structured testing roadmap across messaging, incentives, creator segments and creative approaches.

How You'll Succeed

• You balance strategic thinking with a willingness to remain close to execution.
• You build a predictable pipeline of relevant creators and commercially valuable content.
• You improve partnership quality and returns through data and recognize value beyond follower count.
• You collaborate effectively across Creator Marketing, Paid Media, Creative, Supply, Email Marketing and E-commerce.
• You introduce structure without slowing execution and remain resourceful when budgets and creator expectations do not align.
• You care equally about relationships, operational accuracy and commercial outcomes.

What You Bring

Required

• 5+ years in influencer marketing, creator partnerships or creator affiliate marketing, including ownership of at least one end-to-end program with commercial accountability.
• Hands-on experience running TikTok Shop or a comparable creator affiliate program, with personal accountability for GMV or revenue.
• DTC or e-commerce experience in health and wellness, beauty or another regulated consumer category.
• Experience managing or mentoring people, with evidence that you improved their output.
• Experience managing agencies, consultants or vendors across scope, quality and cost.
• Experience negotiating flat-fee, performance-based and hybrid partnerships.
• Strong analytical skills and a record of using campaign data to change decisions, not only report results.
• Evidence of an AI or automation workflow you deployed that measurably increased throughput. Be ready to explain how it worked and what it saved.

Strongly preferred

• Experience owning brand organic social channels and understanding how owned and creator content reinforce each other.
• Working knowledge of FTC material-connection disclosure and platform claim policies in a regulated category.
• Experience repurposing creator content into performance advertising and securing ad authorization during partnership negotiations.
• Hands-on experience with SARAL, Modash, Lefty or a comparable influencer marketing platform.
• Experience running creator programs across multiple brands or product categories.
• Experience partnering with healthcare professionals or subject-matter experts.
• Understanding of paid social creative testing and direct-response fundamentals.