Michael Kors
Senior Manager, Digital Marketing (12M Maternity Cover)
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Senior Manager, Digital Marketing (12-Month Fixed Term Contract – Maternity Cover)
Location: London Office
Department Overview
The EMEA Digital Marketing team is part of Consumer Marketing and focuses on customer acquisition and demand across the region, managing a performance media portfolio of more than €20M a year. This portfolio includes Paid Search, Paid Social, Affiliates, Performance Influencer, SEO, and Display. Reporting to the Senior Director, Consumer Marketing & Analytics, you will lead a team of six channel specialists and agency partners during a maternity cover period. Your role will involve shaping the business's investment in growth and implementing Media Mix Modelling insights.
What You’ll Do
Key Responsibilities Include:
-
Strategy & Performance
- Lead EMEA digital marketing strategy and performance across Paid Search, SEO, Paid Social, Display, Affiliates, Performance Influencer, and emerging commerce channels.
- Own cross-channel investment planning, forecasting, and budget allocation to maximize revenue growth and marketing efficiency.
- Monitor performance across channels and markets, identifying risks, opportunities, and actions to improve results.
- Support strategic planning, testing programs, and continuous optimization across the digital marketing portfolio.
-
Paid Search Leadership
- Act as the senior subject matter expert for Paid Search and Shopping across the region.
- Provide strategic oversight of campaign structure, bidding, budgeting, automation, Performance Max, and product feed optimization.
- Challenge agency recommendations using commercial outcomes, data, and business context.
- Drive testing, optimization, and innovation within Search to improve performance and efficiency.
- Partner with SEO and AEO teams to maximize overall search and LLM visibility.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
-
Measurement & Insight
- Use multiple measurement approaches, including analytics, platform data, and Media Mix Modelling, to improve investment decisions and drive incremental growth.
- Lead the interpretation and adoption of Media Mix Modelling findings, turning insights into clear budget and channel recommendations.
-
Team & Partner Leadership
- Lead and develop a team of six channel specialists, including three direct reports, providing direction, prioritization, and support while maintaining clear accountability.
- Manage agency and partner relationships, ensuring high standards of execution, insight, reporting, and innovation.
-
Stakeholder Management
- Represent Digital Marketing in senior stakeholder forums, providing clear performance updates and investment recommendations.
- Partner closely with Ecommerce, Brand, CRM, Analytics, Finance, and Global teams to align marketing activity with wider business objectives.
You’ll Need to Have:
- Significant experience leading multi-channel digital marketing programs and media investment, ideally within retail, fashion, ecommerce, or consumer brands.
- Proven people leadership experience, guiding specialist teams and agency partners.
- Deep hands-on expertise in Paid Search and Shopping, including Google Ads, SA360 (or equivalent), bidding strategies, account structure, and performance optimization.
- Experience managing budgets, forecasts, and investment reallocations across channels and markets.
- Knowledge of marketing measurement, including digital analytics platforms (Adobe Analytics or Google Analytics), incrementality testing, and Media Mix Modelling.
- A highly commercial and analytical approach, comfortable translating data into actionable business decisions.
- Strong stakeholder management and presentation skills, with the confidence to lead both strategic conversations and detailed channel reviews.
- A collaborative, team-oriented approach to problem-solving, with the resilience and adaptability to thrive in a fast-paced environment.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
MK Perks
- A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.
- Career Growth
- Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.
- Work-Life Balance & Flexibility
- Support for your well-being with flexible work options and generous time-off policies.
- Culture & Belonging
- Be part of an inclusive culture—recognized by Forbes as a Best Employer for Diversity—where diverse talent is empowered to succeed.
- Exclusive Employee Perks
- Enjoy discounts on premium products and luxury brands.
- Impact & Social Responsibility
- Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.
To know more about working at Michael Kors, visit our LinkedIn page and MK Careers page.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location