Rosewood Hotel Group
Senior Manager, Digital Marketing, Global
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OUR PURPOSE AND CULTURE
We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.
As a pioneering collective with a common purpose, we curate extraordinary moments and honour the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.
THE TEAM
The Global Digital Marketing team shapes and drives Rosewood Hotel Group’s digital marketing approach across paid media and digital channels worldwide. Translating commercial priorities into regional frameworks, the team collaborates closely with Global and Regional Commercial teams, Regional Digital Marketing Hubs, Brand, CRM, Website, Analytics, Content, and agency partners across APAC, AMER, and EMEA.
Reporting to the Senior Director, Digital Marketing, Global, you will join a highly connected team working across functions, markets, and cultures to strengthen digital marketing performance and consistency.
YOUR ROLE
As Senior Manager, Digital Marketing, Global, you will shape and drive Rosewood Hotel Group’s global digital marketing approach across paid media and related digital channels. You will strengthen agency and budget governance while helping to ensure campaigns are measurable, optimized, and consistently delivered across APAC, AMER, and EMEA.
You will lead global strategy and campaign delivery while supporting the Regional Digital Marketing Hub operating model, its governance framework, and cross-functional workstreams from planning through implementation. Working with global, regional, and agency partners, you will connect commercial priorities with regional and property-level execution to drive stronger performance, consistency, and commercial impact.
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HOW YOU’LL MAKE THE PLACE
- Drive the execution of global digital marketing strategy, translating priorities into channel frameworks, annual plans, and regional activation guidance across paid search, paid social, programmatic, and metasearch.
- Support end-to-end planning and performance oversight for global campaigns, cross-regional initiatives, and strategic partnerships, working with Regional Hub Leads on local-market adaptation and execution.
- Manage the day-to-day governance of global digital marketing agency partners and establish clear briefing, approval, reporting, and escalation processes across global teams, Regional Hubs, properties, and agencies.
- Develop investment recommendations and regional allocation principles with Regional Digital Marketing and Commercial Leads, informed by commercial priorities and performance insights.
- Define KPIs and measurement requirements with Analytics, CRM, and Website teams, translating performance data into actionable insights and driving continuous optimization across budgets, audiences, bidding, and creative.
- Establish global frameworks, standards, and processes for paid-media requests, while partnering with Regional Digital Marketing Leads to strengthen capability and consistency, and providing interim oversight of the global SEO roadmap and evolving AEO and GEO practices.
COULD THIS BE YOU?
- You bring significant experience in digital marketing or digital media, including leading complex multi-market or global programs.
- You have proven experience managing substantial media budgets and agency partners across Google Ads, Meta, programmatic, and metasearch.
- You combine strong commercial and analytical capabilities, connecting media performance and customer behavior with business outcomes.
- You have experience defining measurement frameworks using Adobe Analytics, Google Analytics, or comparable enterprise tools.
- You are skilled at leading cross-functional programs and managing multiple workstreams, priorities, and deadlines.
- You communicate confidently with senior stakeholders and can adapt global frameworks to regional markets. Experience in hospitality, travel, or luxury, together with knowledge of SEO, AEO, and GEO, would be advantageous.
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OUR BENEFITS
As part of our team, you’ll enjoy a thoughtfully designed benefits package that supports your wellbeing, professional growth, and life beyond work. This includes medical coverage, retirement benefits, paid time off, complimentary room nights, learning and development opportunities, global career opportunities, and industry-leading paid parental leave supporting eligible associates across all paths to parenthood.
OUR COMMITMENT TO YOU
At Rosewood Hotel Group, your voice is heard and valued. We’re a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture, and geography of our destinations. We’re not only committed to building and nurturing genuine, long-lasting relationships but to transforming them, and our Diversity, Equity, and Inclusion strategy helps put these principles into practice.
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