Senior Manager, Digital Marketing – UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

The Role

As the Senior Manager, Digital Marketing – UGG, you will be the strategic and operational heartbeat of our Brand Media team. You’ll lead and inspire a talented group of media professionals and agency partners, overseeing innovation, integration, and flawless end-to-end execution across OOH, Media Partnerships, Display & AV, and Paid Social. Your mission is to elevate brand presence and perception all year round, deliver best-in-class storytelling through media, and ensure our campaigns create meaningful cultural and commercial impact across our key EMEA markets. You’ll future-proof our brand media ecosystem, bringing together data, creativity, and innovation to drive awareness and engagement, fueling long-term brand growth with a “now, next, moon” Local x Global mindset. This role is a critical leadership position in shaping UGG’s full-funnel media ambition, operating as the Senior Brand counterpart to Performance Media, Creative, Brand GTM, PR & Ecommerce teams.

Your Impact

• Inspire and lead day-to-day Brand Media operations, translating brand vision, seasonal priorities, and objectives into high-impact, full-funnel media strategies
• Lead and own annual and seasonal Brand Media planning, translating global ambition and local market needs into clear channel strategies and investment frameworks
• Develop strategic media outlines, RTBs, and executive-ready summaries, articulating the “why” behind media decisions with clarity and commercial understanding
• Own the Brand Media roadmap, with clear KPIs across reach, attention, brand lift, and engagement, ensuring activity ladders up to broader commercial goals
• Partner with senior stakeholders and agencies to challenge, steer, and optimize brand media investment, balancing short-term cultural impact with long-term brand equity
• Work in tandem with Brand GTM teams to ensure seasonal campaigns are strategically anchored, globally aligned, and locally activated with excellence
• Lead campaign optimization, mid-campaign analysis, and post-campaign evaluations, owning senior-level reporting and driving accountability and learning
• Champion a test, learn, scale approach across Brand Media, codifying learnings into a holistic structured learning agenda
• Power smarter planning by embedding 1st-party data, audience insights, and brand measurement into media and creative decision-making
• Oversee brand media budget forecasting, pacing, and phasing, ensuring investment aligns with seasonal priorities and business performance
• Lead, mentor, and upskill the Brand Media Specialist and Coordinator, setting high standards for strategy, craft, and execution
• Build and lead strategic media partnerships across platforms and media owners to unlock innovation opportunities and added-value negotiations
• Shape and own a Brand Media innovation roadmap, staying ahead of brand, cultural, and platform evolutions
• Champion AI, technology, and emerging capabilities to strengthen brand media planning and creative effectiveness
• Own Brand Media budget accountability end-to-end, including planning, forecasting, and in-year stewardship, ensuring investments are strategically aligned and accurately tracked