Funko
Senior Manager, Events (MAT Cover)
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LOCATION: London, Hammersmith
WORKING PATTERN: Mon - Fri (37.5 hours), Eligible for virtual working / flexible working
Reports to: senior director, Marketing
Role Purpose
Lead Funko’s trade and fan events across EMEA and APAC, ensuring the business delivers high-quality events that strengthen commercial relationships, showcase the brand well, and create engaging experiences for fans.
Funko Role Summary
This role is responsible for planning and delivering Funko’s regional event programme across EMEA and APAC.
The role covers both trade-facing and fan-facing events, including trade shows, retailer/customer events, comic cons, conventions and other branded experiences.
The focus is on delivering events to a high standard, improving how Funko shows up in-market, and ensuring the fan experience is considered in event planning and execution.
What You’ll Do:
- Own the end-to-end planning and delivery of Funko’s event calendar across EMEA and APAC.
- Lead the execution of trade events, customer events, comic cons, fan conventions and other priority activations.
- Build event plans that support commercial, brand and regional marketing priorities.
- Work with sales, marketing, creative, product, logistics, social, PR and retail teams to align event plans and deliverables.
- Develop event briefs, timelines, budgets, production plans and on-site operating plans.
- Manage event agencies, suppliers, organisers and external partners, ensuring clear briefs, strong delivery and budget control.
- Oversee venue, stand, staffing, travel, stock, shipping, merchandising and operational requirements for each event.
- Ensure Funko’s event presence is well presented, best in class, on-brand and consistent across all markets.
- Work with internal teams to create engaging fan experiences, including content opportunities, product moments and fan touchpoints.
- Help shape event concepts that celebrate fandom and improve the overall attendee experience.
- Support stock planning, holding and delivery for both consumer and trade shows throughout the year; creating an inventory schedule to ensure stocks are present at the events.
- Ensure where appropriate the involvement, sign off and approvals for licensors across all creative work, displays and graphics
- Track budgets and manage spend responsibly, providing regular updates to stakeholders.
- Define event goals and measure results including attendance, engagement, partner feedback, product sales commercial outcomes and post-event learnings.
- Creation and execution of a partnership best in class guide, providing clear guidance, creative executions, commercial expectations and assets to help deliver exceptional trade and fan events in their markets.
- Lead post-event reviews and recommend improvements to raise the quality and effectiveness of future events.
- Travel as required to support planning meetings, site visits and on-site event delivery.
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What You’ll Bring:
- Able to manage a high volume of detail while keeping sight of the bigger objective for the event.
- Strong communicator who can work effectively across functions and with external partners.
- Commercially aware and able to balance brand impact, fan experience and budget discipline.
- Proactive, organised and comfortable working in a fast-moving environment.
- Good judgement on what makes an event feel premium, engaging and relevant to fans.
- Excellent project manager with strong attention to detail
- Creative flair creating distinctive and memorable experiences for our fans
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Experience Required:
- Strong experience in event management, experiential marketing or brand activations.
- Experience delivering both trade events and consumer-facing events.
- Experience managing multiple events across different countries or regions.
- Experience managing budgets, agencies, vendors and event organisers.
- Strong project management and stakeholder management skills.
- Clear communicator and excellent collaboration skills.
- Experience working in toys, entertainment, licensing, gaming, pop culture or consumer products is preferred
Funko is an Equal Opportunity Employer
We know that every superhero has a unique origin story and the diversity of these stories enrich what we do. All applicants will be considered for employment without attention to race, colour, religion, gender, gender identity, sexual orientation, national origin or disability status.
The above statements are intended to describe the general nature and level of work being performed by this role holder. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required and all employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
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