Dr. Martens plc
Senior Manager, Integrated Strategy
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Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values-driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.
At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
Where You Sit
As our Senior Manager, Integrated Strategy, you’ll be part of the Global Integrated Consumer and Channel Marketing team working closely with brilliant people across the business and reporting into Head of Integrated Consumer and Channel Marketing. You’ll be right at the heart of fast-moving projects that shape how we show up for our consumers - today and tomorrow.
Where You Contribute
The Sr. Manager, Integrated Strategy is responsible for defining and leading Dr. Martens’ global media strategy to drive brand growth, consumer acquisition and engagement across priority markets. This role ensures media investment is strategically aligned to brand objectives, seasonal priorities and commercial goals.
Operating across paid, owned and earned media channels, the role translates brand and campaign strategy into effective media frameworks that maximise reach, relevance and return on investment. It plays a critical role in connecting brand storytelling with performance outcomes through a balanced, insight-led media approach.
Core Accountabilities
As our Sr. Manager, Integrated Strategy you will be responsible for:
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- Global Media & Audience Strategy – Define and lead the global media strategy, audience framework and channel direction, using consumer, cultural and market insights to shape long-term marketing priorities and growth opportunities.
- Integrated Planning & Campaign Development – Own the integrated strategic framework, identifying key calendar moments and future campaign opportunities, translating brand ambition into clear briefs and channel plans that align global teams around a shared direction.
- Agency, Insight & Performance Leadership – Lead the relationship with global media agency partners, overseeing strategic planning, insight generation, measurement frameworks and performance reporting to drive effective decision-making and continuous optimisation.
- Cross-Functional Leadership & Operational Excellence – Partner with Marketing, Product, Customer, Insight and Commercial teams to align priorities, improve ways of working, embed best practice and ensure integrated marketing plans deliver against business and brand objectives.
Key Skills & Capabilities
Put simply, the key things we’re looking for are:
- Strategic Media & Brand Planning Expertise – Extensive experience leading global or multi-market media, brand and channel strategies, with deep knowledge of paid media ecosystems and the ability to balance long-term brand growth with short-term commercial performance.
- Insight-Led & Commercially Driven – Strong analytical and commercial acumen, using consumer insights, data and media effectiveness metrics to inform planning, optimise investment and maximise ROI.
- Agency, Stakeholder & Project Leadership – Proven track record managing agency partners, influencing senior stakeholders and leading complex cross-functional initiatives across multiple markets and business priorities.
- Global Leadership & Execution Excellence – Experienced in developing high-performing teams and delivering global strategic frameworks that enable effective local execution, supported by excellent communication, organisation and leadership skills.
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What’s in it for You?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
Ready to Fill Your Boots?
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
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