Credit Acceptance
Senior Manager, Marketing Consumer Insights
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Sr. Manager, Marketing – Consumer Insights
Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories. Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team. Backed by a strong product, exceptional people, and a stable financial foundation, we’ve grown into a leading provider of used and new car financing across the country.
Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations, and drive our Great Place to Work culture. We deliver high-quality services aligned to business needs, driving innovative improvements that support our company strategy and modern operating principles.
We are seeking a Sr. Manager, Marketing – Consumer Insights to join the Credit Acceptance marketing team, reporting to the Sr. Director, Marketing Insights & Planning. This person will lead customer research and segmentation, translating consumer needs and behaviors into insights the marketing team and enterprise can act on. Deep expertise across primary and secondary methods is essential, along with the judgment to know which to use for speed and cost efficiency.
This role will feed findings into marketing's broader story on pain points and opportunities, inform requirements for our Customer Data Platform (CDP), and support business cases for growth and retention initiatives — presenting to executive audiences, including the C-suite. Success requires an AI-first mindset, using AI and data to generate meaningful insights faster and at lower cost.
Outcomes and Activities
- This position will work from home; occasional planned travel to our Southfield, Michigan office may be required. However, this position is permitted to work at our Southfield, Michigan office if requested by the team member.
- Lead customer research and segmentation, determining when to field primary research versus leverage secondary data to answer questions quickly and cost-effectively.
- Champion an AI-first approach, using AI and modern tools to accelerate insight generation and lower costs.
- Build deep understanding of prospects and existing customers — needs, behaviors, and decision drivers — across the customer lifecycle.
- Partner with the Sr. Director, Marketing Insights & Planning to fold findings into a cohesive story spanning consumer, competitive, market, and dealer insights.
- Inform marketing's requirements for the Customer Data Platform (CDP), and feed research into cross-functional insights reviews and business cases for growth and retention initiatives.
- Present findings and recommendations to executive audiences, including the C-suite, translating data into actional strategic guidance.
- Manage research vendors, panels, and budgets, ensuring rigor, quality and efficiency.
- Build and develop a high-performing consumer insights team.
- Other duties as assigned.
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Knowledge and Skills
- Research Expertise: Deep expertise across qualitative and quantitative methods, with the judgment to know when primary research is warranted versus when secondary data answers the question faster and more cheaply.
- AI & Automation: First-mover mindset applying AI and modern tools to generate insights faster and at lower cost.
- Segmentation: Experience building and applying customer segmentation to sharpen targeting and strategy.
- Storytelling: Translates findings into a clear, compelling narrative with actionable implications.
- Executive Communication: Confident presenting to senior leaders, including the C-suite.
- Cross-Functional Collaboration: Works effectively across marketing and the broader enterprise to align research to business needs.
- Vendor Management: Experience managing research vendors, panels, and budgets.
- Team Leadership: Leads and develops a small team of research or insights professionals.
Requirements
- Bachelor's degree in Marketing, Market Research, Statistics, Psychology, or a related field, or equivalent experience.
- 7+ years of experience in consumer/market research, insights, or a related field.
- Hands-on experience designing and fielding both primary (qualitative and quantitative) and secondary research, plus building customer segmentation.
- Experience using AI tools and/or modern research technology to accelerate insight generation.
- Demonstrated experience presenting to and influencing senior executive audiences, including the C-suite.
- Strong project management skills, with the ability to manage multiple research projects simultaneously.
- Excellent written, verbal, and presentation skills.
Preferred
- Master's degree in market research, marketing, or a related field.
- Experience in financial services, fintech, or auto finance / subprime lending.
- Experience managing research panels, vendors, or a research operations function.
- Experience partnering with data/analytics teams on data platforms (e.g., CDP).
Targeted Compensation
- $170,000 - $199,500 base salary + an annual bonus plan.
Benefits
- Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/dental/vision, and many nonstandard benefits that make us a Great Place to Work.
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Our Company Values
To be successful in this role, Team Members need to be:
- Positive by maintaining resiliency and focusing on solutions
- Respectful by collaborating and actively listening
- Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
- Direct by effectively communicating and conveying courage
- Earnest by taking accountability, applying feedback and effectively planning and priority setting
To create an environment where people do their best work, we focus on the dimensions of Organizational Health. All leaders must:
- Identify the Right People by recognizing top talent
- Set Clear Expectations by managing change and directing others
- Train team members and focus on developing talent
- Performance Manage by ensuring accountability and driving results
- Create the Right Environment by establishing trust and managing conflict
- Maintain the Right Number of team members needed to build an effective team
Expectations
- Remain compliant with our policies, processes, and legal guidelines
- All other duties as assigned
- Attendance as required by department
Advice
We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application!
P.S. We have great details around our stats, success, history, and more. We’re proud of our culture and are happy to share why – let’s talk!
Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.
Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person’s age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.
California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.
Play the video below to learn more about our Company culture. Company Culture Video
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