McLaren Automotive Ltd
Senior Manager, Mclaren Racing Integration
Woking
Posted about 23 hours ago
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What to Expect
Senior Manager, McLaren Racing Integration will act as the primary interface between McLaren Automotive and McLaren Racing, ensuring both organisations are aligned, connected and positioned to maximise the value of the McLaren brand through a unified approach to opportunities, customer engagement, experiences, storytelling and strategic initiatives.
Working across the full scope of the MAL Commercial organisation and MRL Formula 1, IndyCar and WEC commercial teams, the role will identify, develop and coordinate opportunities that leverage McLaren Automotive and McLaren Racing assets, people, technology, partnerships, heritage, channels and experiences to support MAL commercial, customer and brand objectives.
The role will build trusted relationships across both businesses, ensuring priorities are understood, opportunities are identified early and collaborative initiatives are delivered effectively. Acting as a central point of coordination and influence, the role will support the successful implementation of McLaren’s evolving brand strategy and help ensure MAL and MRL operate as one connected enterprise where it creates value for customers, retailers, partners and the broader McLaren brand.
A core purpose of the role is to convert Racing integration into measurable value for MAL through increased customer lifetime value, higher engagement frequency, greater retailer and car club participation, stronger partner activation, enhanced access to MRL events and channels, and new revenue opportunities across merchandising, subscription, experience and joint-event monetisation models.
What You'll Do
Automotive & Racing Integration
- Act as the primary MAL point of contact for MRL, developing trusted relationships and effective ways of working across both organisations.
- Ensure strategic priorities, plans and key activities are understood, aligned and communicated to relevant stakeholders, creating greater visibility and collaboration between businesses.
- Facilitate regular planning, governance and communication forums that support effective decision making, prioritisation and execution.
- Act as a trusted advisor and connector, helping stakeholders navigate complex structures and ensuring the right people are engaged at the right time.
- Create a clear integration rhythm that enables MAL to access relevant MRL opportunities early enough to shape customer, commercial, retail and partner activation plans.
Opportunity Identification, Pipeline & Business Case Development
- Identify, evaluate and coordinate opportunities that leverage MAL and MRL programmes, assets, experiences, people, technology, partnerships and heritage to create value for both organisations.
- Maintain a forward-looking pipeline of Automotive-to-Racing and Racing-to-Automotive opportunities, ensuring initiatives are prioritised, developed and delivered in line with business objectives.
- Work proactively with stakeholders to ensure opportunities are identified early and not missed as a result of organisational silos, competing priorities or lack of ownership.
- Develop recommendations and business cases where appropriate to support investment, prioritisation and resource allocation decisions.
- Assess opportunities through a value lens, including customer LTV, incremental revenue, brand equity, partner engagement, retailer activation potential and operational feasibility.
Customer Clubs, Retailer Access & Community Activation
- Develop a structured framework for appropriate customer car club and retailer access to selected MRL events, experiences and channels.
- Coordinate with Retail, Client Experience, Motorsport, MRL Commercial and Event teams to design customer and retailer engagement moments that strengthen the ownership community.
- Support initiatives that increase customer participation in Racing-led experiences, including hospitality, paddock, heritage, track, simulator, fan zone, factory and driver/team access where appropriate.
- Ensure club and retailer activation opportunities are planned, prioritised and measured against MAL objectives, including retention, advocacy, lead generation, clienteling and repeat engagement.
- Protect the exclusivity and operational integrity of MRL experiences while ensuring MAL stakeholders can access relevant opportunities through a clear and governed process.
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High Net Worth Customer, VIP & Driver Access Experiences
- Partner with MAL and MRL stakeholders to identify opportunities to engage high-net-worth customers, prospects and VIP guests through Racing experiences, hospitality programmes, events, driver access and exclusive experiences.
- Coordinate agreed activities to ensure exceptional customer experiences are delivered while protecting Racing priorities, operational requirements and contractual obligations.
- Support the development of customer engagement opportunities that strengthen relationships, enhance brand affinity and contribute to broader commercial objectives.
- Work closely with relevant stakeholders to maximise the value created through customer hosting, experiential activity and premium engagement programmes.
- Develop clear principles for the use of driver time and Racing talent access, ensuring such access is aligned to strategic customer, partner or commercial objectives.
Merchandising, Membership & Subscription Growth Through MRL Channels
- Identify opportunities to use MRL channels, events, content platforms, fan touchpoints and storytelling assets to support MAL merchandising, licensing and subscription propositions.
- Work with Brand Merchandising, Licensing and Partnerships, Retail, Digital, CRM and MRL teams to develop integrated activation plans that support merchandise sales and recurring-revenue opportunities.
- Coordinate Racing-led launches, limited-edition merchandise, ownership benefits, membership propositions and subscription concepts where there is a clear brand and commercial rationale.
- Support cross-functional development of propositions that connect ownership, Racing fandom, lifestyle products and premium experiences.
Joint Event Utilisation & Monetisation
- Identify and coordinate opportunities to use major motorsport moments, including LM / Le Mans and other high-value Racing events, as platforms for MAL customer engagement, retailer activation, partner value and revenue generation.
- Develop joint-event activation models that combine hospitality, merchandise, partner activation, storytelling, customer prospecting, VIP access and brand experience.
- Work with MRL and MAL stakeholders to define commercial objectives, audience priorities, operational requirements and measurement plans for shared events.
- Support the creation of repeatable monetisation models for shared events, including sponsorship packages, premium experiences, merchandise drops, exclusive access and partner-led activations where appropriate.
- Ensure joint utilisation of events is planned early, governed effectively and measured against clear commercial, customer and brand outcomes.
Brand Strategy, Governance & Storytelling
- Work with stakeholders across MRL and MAL to support the successful implementation and stewardship of the McLaren brand strategy, ensuring activity across both organisations reflects a consistent, aligned and premium brand experience.
- Act as a champion of brand governance, ensuring collaborative initiatives, customer experiences, communications, activations, events and marketing activity adhere to agreed brand principles, standards, approval processes and governance frameworks.
- Support alignment between Racing and Automotive stakeholders on brand priorities, ensuring McLaren presents a cohesive and connected brand experience to customers, retailers, partners, fans and other key audiences.
- Identify opportunities to amplify Automotive success, innovation, technology, partnerships and heritage through Racing programmes and initiatives.
- Champion the effective use of Motorsport and Racing stories, assets and experiences to enhance customer engagement, differentiate the McLaren brand and support broader business objectives.
Stakeholder Management & Governance
- Build and maintain strong working relationships with stakeholders across MRL, MAL and relevant external partners.
- Provide visibility of key initiatives, opportunities, risks, dependencies and decisions to senior stakeholders, ensuring appropriate governance, alignment and accountability.
- Facilitate effective decision making and issue resolution, balancing competing priorities while maintaining strong relationships across both organisations.
- Support executive stakeholders with briefing materials, recommendations and updates relating to key Racing and Automotive initiatives.
- Create clear protocols for opportunity intake, prioritisation, approval, escalation and post-activation review.
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Performance Monitoring, Reporting & Continuous Improvement
- Develop and maintain reporting frameworks that provide visibility of collaboration, opportunity delivery and value creation across MRL and MAL.
- Track and report on agreed objectives, initiatives, KPIs and outcomes, ensuring senior stakeholders have regular visibility of progress, risks, dependencies and areas requiring intervention.
- Produce regular updates, dashboards and executive reporting that demonstrate effectiveness of Racing and Automotive integration, including opportunities realised, customer engagement outcomes, brand impact, commercial value and lessons learned.
- Measure effectiveness of key initiatives and identify opportunities to strengthen ways of working, governance and collaboration between organisations.
- Support continuous improvement across Racing and Automotive integration activities, ensuring processes remain effective, scalable and aligned to evolving business priorities.
What You'll Bring
Essential
- Experience operating in complex, fast-paced and highly matrixed environments.
- Strong stakeholder management skills with the ability to influence without direct authority.
- Proven ability to build trusted relationships across multiple functions and seniority levels.
- Excellent communication, facilitation and interpersonal skills.
- Strong organisational and programme management capabilities.
- Experience coordinating cross-functional initiatives involving multiple stakeholders.
- Commercial awareness and an understanding of how brand, customer and business objectives align.
- Strong analytical and reporting skills with the ability to track progress, measure impact and communicate outcomes effectively.
- Ability to manage multiple priorities and workstreams simultaneously.
- Strong judgement and the ability to balance competing stakeholder requirements.
- Experience creating governance, measurement and reporting frameworks for cross-functional initiatives.
- Ability to translate premium customer, retailer, partner and event opportunities into practical activation plans and measurable commercial outcomes.
Desirable
- Experience within motorsport, automotive, luxury or premium consumer brands.
- Understanding of Formula 1, endurance racing, IndyCar or elite sporting organisations.
- Experience working with executive stakeholders and high-profile customer programmes.
- Knowledge of hospitality, VIP engagement and high-net-worth customer experiences.
- Experience supporting brand governance and the implementation of brand strategies across complex organisations.
- Experience with merchandising, licensing, membership, subscription, partner activation or premium event monetisation models.
- Understanding of customer lifetime value, clienteling, CRM, retailer activation and community engagement strategies.
What We'll Do for You
We offer a wide – ranging benefits package, which includes:
- Structured career development framework
- 25 days’ holiday, plus bank holiday. Annual buy & sell up to five days
- Enhanced company pension scheme
- Discretionary annual bonus award
- Private medical insurance and health cash plan
- Life assurance benefit
- Ability to apply for a sabbatical of up to one year after only two years’ service
- Benefits you can adapt to your lifestyle, such as discounted shopping
- Generous parental leave policies
- A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice
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