Hong Kong Tourism Board
Senior Manager, MICE
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WHO ARE WE?
The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our mission is to maximize the social and economic contributions of tourism to the Hong Kong community, reinforce the city’s position as Asia’s World City and strengthen its reputation as a world-class tourist destination. For more information, please visit https://www.discoverhongkong.com/.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Drive MICE visitor arrivals to Hong Kong by developing and growing the exhibition and convention segments out of Europe, and reinforce Hong Kong as the preferred destination for these events.
- Establish and foster strong relationship with travel industry partners and major stakeholders through strategic partnership programmes, MICE trade shows and study missions in/from Europe.
- Supervise HKTB’s MICE Agency to ensure that marketing activities are executed effectively and achieve the desired results.
- Plan and develop bids for major or high-profile association and world-class exhibitions from Europe. Leverage on government's funding support and value-added offers to maximise Hong Kong's chance of winning.
- Strategic local outreaching to industry associations and professional entities to identify leads and drive the bidding process to win.
- Supervise the appointed MICE agency and work closely with the Head Office to translate strategic plans and business plans to actionable items to ensure that the pre-set BPIs can be achieved.
- Plan, organize, and deliver workshops, events, and MICE shows in Europe, ensuring strong market presence and high-quality execution.
- Administrative tasks including maintaining SugarCRM and NetSuite records, administering purchase orders, preparing reports, and ensuring data accuracy, process compliance.
- Undertake any other duties / ad hoc assignments as assigned by the Director.
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WHO ARE WE LOOKING FOR?
- Bachelor’s degree from a recognised institution, preferably in Business Administration, Marketing, Tourism, Hotel or Hospitality.
- Minimum 10 years of work experience, including at least 7 years of relevant experience in the travel, tourism, hospitality, marketing, National Tourist Office, or Convention & Visitors Bureau sectors.
- Proven experience in handling business development for Exhibition / MICE events is preferred.
- Knowledge of the European MICE market landscape will be considered an advantage.
- Excellent stakeholder management skills to foster partnership with key players.
- High proficiency in written and spoken English.
- Sound knowledge in marketing planning, project management and budget control.
- Strong communication, presentation, account management and sales management skills.
- Excellent Microsoft Office (Word, Excel, PowerPoint) skills.
- Well-organized and detail-oriented, with the ability to work independently under pressure and a willingness to work overtime and travel occasionally.
- Possesses strong awareness of public affairs and protocol, and is mature, outgoing, and sociable.
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LOCATION:
The position is an on-site role based in our London Office. We do not offer moving allowances from other cities.
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Easy Apply". We are looking forward to hearing from you.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment-related purpose.
We are an equal opportunities employer.
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