BT Group
Senior Manager, Partnership Marketing Strategy & Investment (12 Month Fixed Term Contract)
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Job Title: Senior Manager, Partnership Marketing Strategy & Investment (12 Month Fixed Term Contract)
Req ID: 61289
Job Function: Brand and Marketing
Posting Start Date: 30/07/2026
Posting End Date: 10/08/2026
Division: Consumer
Job Location: GBR-London-BTHQ One Braham
Advertised Salary: Competitive
Closing Date: Monday 10th August 2026
Location(s): Birmingham, Bristol, London or Manchester
Flexible Working
The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week.
About The Role
This is a unique opportunity to shape how BT Consumer unlocks value from strategic partnerships.
As Senior Manager, Partnership Marketing Strategy & Investment, you will lead the development of a more sophisticated and scalable approach to partner-funded investment across BT Consumer's strategic partner portfolio. Working with some of the world's leading technology and consumer brands, you will identify opportunities to grow investment, improve commercial returns and create stronger partner relationships.
This role goes beyond managing marketing budgets. You will combine commercial thinking, partnership management and marketing expertise to maximise the value of partner investment, create new growth opportunities and establish frameworks that enable long-term success.
As a 12-month FTC, a key objective will be to build sustainable ways of working, governance frameworks and investment models that deliver measurable value and support future growth.
What You’ll Be Doing
- Own the Marketing Support Fund (MSF) strategy across the Partnerships portfolio, ensuring investment is aligned to commercial priorities, customer growth objectives and go-to-market plans.
- Manage the end-to-end MSF investment process, including planning, forecasting, allocation, governance, performance tracking and optimisation of partner-funded marketing investment.
- Drive growth in partner investment by identifying opportunities to secure additional funding, unlock new commercial opportunities and maximise the value of BT's marketing, digital and retail assets.
- Build strong relationships with strategic partners and act as a trusted advisor on investment strategy, marketing effectiveness and value creation.
- Partner with Marketing, Base Management, Digital, Trading and Commercial teams to identify opportunities to improve performance and maximise commercial return from partner-funded activity.
- Develop and embed scalable frameworks, governance models and ways of working that strengthen collaboration between Partnerships and internal marketing teams and create a sustainable operating model for the future.
- Lead the measurement and evaluation of partner-funded marketing activity, using insight and performance data to optimise investment decisions and demonstrate return on investment.
- Create compelling investment narratives and performance reviews that demonstrate value delivered and support discussions to secure additional partner investment.
- Act as the central point of coordination for MSF and partnership investment activity, ensuring clear governance, stakeholder alignment and effective execution across BT Consumer.
- Deliver a sustainable partnership investment framework that creates measurable business value and establishes a clear blueprint for future growth beyond the term of the contract.
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Essential Skills / Experience
- Significant experience in partner marketing, strategic marketing, commercial marketing or marketing investment management.
- Strong commercial and financial management skills, including budget ownership, forecasting and return-on-investment analysis.
- Proven ability to build relationships, influence stakeholders and deliver results within a complex matrix organisation.
Desirable Skills / Experience
- Experience working with partner-funded, co-funded or vendor-funded marketing programmes.
- Experience developing marketing governance frameworks, operating models or business processes.
- Strong understanding of retail, digital and customer marketing channels.
- Experience delivering integrated multi-channel marketing campaigns.
- Telecommunications, technology, consumer electronics or retail sector experience.
Our Package
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
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- Company car scheme (or cash alternative)
- 15% on target annual bonus
- Private healthcare for you and your family
- Access to an online private GP 24/7 for you and your immediate family
- Market-leading paid carers leave with up to 2 weeks off
- Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
- Discounted EE and BT products, including mobile and broadband
- Market leading Pension scheme – 5% from you and 10% from us
- Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.
About Us
BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.
BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.
Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.
We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.
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