Parallels Inc
Senior Manager, SEO & GEO
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Senior Manager, SEO & GEO
Senior Manager, SEO & GEO
Search Engine Optimization & Generative Engine Optimization Parallels
About the Role
We are seeking an experienced Senior Manager of SEO & GEO to lead the next evolution of organic discovery at Parallels.
This strategic, hands-on leadership role demands deep SEO expertise and a forward-thinking approach to Generative Engine Optimization (GEO). You will own Parallels’ strategy across traditional search engines and AI-powered discovery platforms, ensuring visibility, qualified traffic, customer acquisition, and category authority.
While SEO remains a key growth driver, discovery is rapidly evolving into AI-powered experiences—where customers rely on tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and Copilot to inform purchasing decisions. This role will shape Parallels’ future in these dynamic spaces.
Closed collaboration with Product, Engineering, Product Marketing, Sales, Analytics, Communications, and Channel teams is essential. Given a global and asynchronous team, adaptability to remote work is required. Fluency in virtualization, developer ecosystems, Apple ecosystems, enterprise productivity, and partner routes-to-market is a strong asset.
Why This Role Matters
- Search remains vital—customers still discover, compare, and choose technology products through it.
- However, search behavior is shifting—users now rely on AI-assisted recommendations, conversational answers, and automated product comparisons.
- This means strong SEO foundations, authoritative content, structured knowledge, and trusted third-party signals are just as critical as ever, as they help AI platforms understand and recommend a brand.
This position exists to ensure Parallels excels in both proven SEO channels (driving today’s growth) and emerging GEO channels (shaping tomorrow’s discovery).
What You Will Do
Lead the Integrated SEO & GEO Strategy
- Oversee global organic discovery strategy across traditional search engines and AI platforms.
- Set roadmaps for SEO and GEO initiatives tied to qualified traffic, conversions, pipeline influence, brand authority, and AI search visibility.
- Balance near-term SEO performance with long-term GEO leadership as discovery evolves.
- Establish operational models for collaboration among SEO, GEO, Product Marketing, Content, Engineering, PR, Channel, and Analytics.
- Lead prioritization, planning, reporting, and executive communication for SEO/GEO initiatives.
Build Parallels GEO Leadership
- Define and operationalize Generative Engine Optimization (GEO) strategy.
- Optimize how Parallels products appear, are summarized, compared, and recommended in AI discovery platforms.
- Monitor Parallels’ presence across ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Copilot, and emerging tools.
- Develop strategies around entity authority, semantic relevance, structured knowledge, citation visibility, AI retrievability, and recommendation share-of-voice.
- Partner with Product Marketing and Communications to increase high-quality third-party mentions and citations.
- Lead GEO measurement frameworks where attribution remains dynamic.
- Identify how AI-driven discovery impacts customer journeys, competitive positioning, and purchase decisions.
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Strengthen SEO as a Core Growth Engine
- Lead technical SEO, including crawlability, indexing, rendering, site architecture, Core Web Vitals, internal linking, structured data, and international SEO.
- Collaborate with Product and Engineering to embed SEO requirements into product launches and platform changes.
- Drive content SEO strategy for audiences like prosumers, developers, power users, gamers, SMBs, enterprises, and channel partners.
- Improve organic acquisition through better intent mapping, content quality, conversion pathways, and authority building.
- Maintain strong traditional search performance while preparing for AI-mediated discovery.
- Diagnose and resolve SEO performance issues across large-scale web properties.
Drive Content, Authority & Discoverability
- Work with Product Marketing to translate product capabilities into discoverable narratives.
- Build topic authority in areas like virtualization, Windows on Mac, Apple enterprise adoption, developer workflows, gaming, productivity, managed devices, and cross-platform work.
- Create content and information architecture that serves both human buyers and AI retrieval systems.
- Support digital PR and channel content strategies to increase trusted web references.
- Apply AI tools responsibly (for research, content optimization, competitive analysis, and workflow efficiency).
- Simplify complex technical messages into engaging stories for customers, partners, and search platforms.
Lead Measurement, Experimentation & Executive Communication
- Define clear KPIs for SEO and GEO (traffic, rankings, conversions, technical health, content performance, AI citations, recommendations).
- Establish a test-and-learn framework for GEO experiments.
- Translate complex shifts in search/AI into business impact narratives for executives.
- Use data-driven prioritization to communicate progress, risks, and opportunities.
- Oversee SEO/GEO tools, vendors, agencies, and reporting systems.
What You Bring
Required
- 6+ years leading SEO, organic growth, or discoverability programs.
- Deep technical SEO expertise, with a track record of improving organic growth at scale.
- Strong grasp of content strategy, authority building, information architecture, and search intent.
- Practical AI-driven discovery/GEO experience—or deep curiosity to master it.
- Ability to define a new discipline while refining an existing SEO function.
- Experience influencing Product, Engineering, Product Marketing, Content, Analytics, Communications, and executive stakeholders.
- Analytical rigor and comfort with imperfect measurement frameworks.
- excellent communication skills for technical and non-technical audiences.
- Hands-on familiar with Google Search Console, GA4, Looker/Tableau, Ahrefs, Semrush, Screaming Frog, Botify, Conductor, BrightEdge, or similar tools.
- Strong project management abilities—managing multi-team global initiatives across time zones.
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Strongly Preferred
- Experience in SaaS, developer tools, virtualization, enterprise productivity, or infrastructure.
- Knowledge of Apple, Windows, Mac, developer, SMB, enterprise, and partner ecosystems.
- Familiarity with semantic search, entity optimization, knowledge graphs, structured data, and AI citation patterns.
- Experience using GEO monitoring tools for AI search visibility, brand mentions, and recommendation tracking.
- Skills in leveraging AI tools (for research, content analysis, and automation).
- Past experience managing agencies, distributed teams, or vendors.
- Comfort working in a remote-first, asynchronous global environment.
What Success Looks Like
Within 12 months, this leader will:
- Maintain and enhance SEO as a key acquisition channel.
- Establish a clear GEO strategy, measurement model, and collaborative rhythm.
- Improve Parallels visibility in AI-powered discovery platforms.
- Strengthen technical SEO foundations and content authority across core audiences.
- Build sustainable collaboration with SEO, GEO, Product, Engineering, Content, Communications, Channel, and Analytics.
- Create a repeatable experimentation framework for AI discovery.
- Position Parallels as a leader in both traditional and AI-driven search landscapes.
About Parallels
Parallels empowers global users to work seamlessly across device ecosystems—whether using Windows, Linux, macOS, ChromeOS, iOS, Android, or cloud platforms.
Our mission is to simplify complex technology. By solving deep engineering and UX challenges, we enable customers—from individuals and gamers to enterprises and educators—to run the applications they need, anytime, anywhere.
We operate fully remotely, fostering flexible hours because great work happens everywhere. Our global team thrives on collaboration, problem-solving, and purpose-driven innovation.
Equal Opportunity Statement
Parallels is committed to equitable recruitment and workplaces free from barriers. We offer equal employment opportunities without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.
If requested, reasonable accommodations will be provided during hiring. All such information is treated confidentially.
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