SMG
Senior Manager (Technical Retail Media)
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Location: Hybrid - minimum of 2 days per week in our Bradford office
Level: Director-level role, working across technical assessment, design, deployment and optimisation for Morrisons' retail media technology and data-enabled advertising capabilities.
About the Role
We are looking for a Senior Manager across Technical Retail Media, reporting into the Global Senior Director. In this role, you'll partner with the Proposition team to shape Morrisons' Retail Media roadmap, owning the technical strategy, product roadmap and delivery of new AdTech capabilities. Working across Morrisons, SMG and technology partners, you'll ensure solutions are commercially valuable, technically robust and scalable.
If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.
Why SMG?
At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.
Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.
We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.
- 10% discretionary bonus
- £1,800 yearly wellbeing fund (on top of your salary!)
- Free Headspace subscription
- £500 yearly “Learning Fund” for learning
- 4 extra Wellbeing Days off per year
- 4pm finishes every Friday
- Flexible and hybrid working
Explore all our benefits here
Are We What You’re Looking For?
We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team.
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This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!
A Little Bit About You
You’ll bring:
- Strong knowledge of the Retail Media and AdTech ecosystem, including onsite, offsite, in-store and first-party data activation.
- Experience assessing, designing, deploying and optimising media technology products or capabilities.
- Ability to evaluate technology partners and translate business requirements into clear technical delivery plans.
- Strong delivery management across integrations, dependencies, risks, testing and launch readiness.
- Experience navigating data governance, privacy, InfoSec and procurement requirements.
- Clear communication of technical topics to non-technical, retailer and senior stakeholders.
- A structured, commercially aware approach to problem-solving, prioritisation and roadmap development.
Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.
What You’ll Be Doing
Your days will be dynamic. You might find yourself:
- Opportunity identification and product strategy: You’ll proactively identify new Retail Media and AdTech opportunities by monitoring industry developments, competitor capabilities, technology partners and SMG’s wider Media & AdTech roadmap. You’ll combine this external perspective with an understanding of Morrisons’ strategic priorities, data assets and technical environment to define opportunities with a clear customer, commercial and technical rationale.
- Technical retail media roadmap and workplan: You’ll work in partnership with the Proposition team to shape the direction and priorities of Morrisons’ retail media roadmap. You’ll own the supporting technical roadmap and workplan, defining the required capabilities, scope, sequencing, dependencies, resources and decision points. You’ll balance immediate delivery priorities with the longer-term development required to strengthen Morrisons’ Retail Media proposition.
- AdTech partner assessment and recommendation: You’ll lead the assessment of AdTech, MarTech, retail media, data, identity and measurement partners. You’ll evaluate capability fit, technical feasibility, integration requirements, data usage, scalability, operational impact and commercial potential. You’ll challenge partner proposals and develop clear, evidence-based recommendations for Morrisons and SMG.
- Technical solution design and delivery: You’ll own the technical and operational design of agreed capabilities, translating roadmap opportunities into clear requirements, solution plans and delivery routes. You’ll coordinate activity across Morrisons, SMG and external partners, managing integrations, governance, InfoSec, privacy, procurement, risks and dependencies from discovery through to launch.
- Product launch and optimisation: You’ll own launch readiness and early optimisation for newly deployed products and capabilities. You’ll ensure testing, documentation, operational processes, measurement and handover plans are in place, then use performance data and stakeholder feedback to prioritise improvements before transitioning the capability into business-as-usual ownership.
- Strategic collaboration and communication: You’ll act as the technical and product counterpart to the Proposition team from the earliest stage of roadmap development, rather than joining only once a solution has been selected. You’ll contribute to retailer workshops, commercial planning and client presentations, clearly communicating the opportunity, technical route, commercial implications, trade-offs, risks and recommended next steps.
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