the LEGO Group
Senior Manager, User/Innovation Research
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Job Description
About the role
As our Senior Manager, User/Innovation Research, you'll play a strategic role at the heart of product and proposition innovation. You'll serve as the audience expert within a multidisciplinary team, leading the research and learning agenda to ensure the voices, needs and behaviours of both children and adults shape proposition development. Working within the Creative Play Lab, the innovation department of the LEGO Group, you'll partner with colleagues across design, engineering, marketing, analytics and strategy to generate insights, reduce uncertainty and guide innovation decisions before launch.
This is a Senior Manager level Individual Contributor role. This role will be based in our London Hub or Billund Project House. We offer a flexible hybrid working model known as Best of Both, with 3 days in the office and 2 days working from home. No relocation assistance is offered for this position.
Required Qualifications
- Delivered user research, design research or innovation research programmes that informed product or proposition development.
- Applied mixed-methods research approaches across multiple markets.
- Conducted generative and evaluative qualitative studies from planning through synthesis and recommendation.
- Influenced cross-functional teams through stakeholder partnership and engagement.
- Crafted evidence-based narratives that informed business or product decisions.
- Developed strategic recommendations grounded in research and insight.
Preferred Qualifications
- Used digital research and synthesis tools to support insight generation.
- Conducted research programmes involving children.
- Worked within the toys or entertainment industry.
- Supported the development of physical and technology-enabled products or experiences.
What you'll build
- A research and learning agenda that drives innovation decisions.
- Deep understanding of audience needs and behaviours that inspires colleagues to think differently.
- Research-led recommendations that help determine whether propositions should progress, evolve or stop.
- Qualitative research programmes with both children and adults.
- Connections between qualitative, quantitative and experimental evidence that support clear decision-making.
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If you've worked in a role where you combined primary research, analytics, future trends and insights to shape product or proposition outcomes, you'll feel at home here. What matters most is your ability to connect evidence, develop clear recommendations and help teams make confident decisions.
Life on the team
You'll join the Experimental Research Team within the Creative Play Lab. We're audience and research specialists focused on understanding children and creating future LEGO® play experiences that delight future builders. We work closely across disciplines, sharing learning, experimentation and research to solve complex challenges together. You'll thrive by building strong relationships, communicating insights clearly and helping others use evidence to make informed decisions.
What success looks like
Success means establishing a trusted research agenda, embedding audience understanding into innovation processes and helping teams make stronger proposition decisions. You'll work closely with design, engineering, marketing, analytics, strategy and quantitative research partners, becoming a key voice in how innovation opportunities are explored, assessed and advanced.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
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Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career. Then make it real. Join the LEGO® team today.
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