Victoria Beckham Beauty
Senior Manager, Wholesale Experience Marketing, International
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Role Overview
Victoria Beckham Beauty is seeking a Senior Manager, Wholesale Experience Marketing, International to develop and execute a wholesale experience strategy across international retailers’ digital and brick & mortar channels that drives awareness, builds brand equity, and delivers excellent customer experience that maximises sales.
This individual will report to our CMO, and this will be a hybrid role (in office Tuesday, Wednesday, and Thursday) based out of London.
Key Responsibilities
- Develop, propose, and execute integrated retail marketing strategies for all international markets (EMEA, APAC, and distributor markets), ensuring alignment with Victoria Beckham Beauty's global brand strategy, commercial priorities, and regional business objectives.
- Partner closely with the Director of Wholesale Experience Marketing, Americas as the global retail marketing counterpart to develop a cohesive worldwide retail marketing vision, sharing best practices, aligning on global campaigns, and ensuring consistent execution while allowing for regional market nuances.
- Lead the annual international retail marketing calendar, balancing priority Tier A launches with ongoing brand-building initiatives and commercial moments, ensuring plans are delivered on time and within budget.
- In partnership with Regional Sales and Wholesale teams, develop and execute retailer-specific marketing plans, maximizing co-op investments and prioritizing high-ROI activations across international markets.
- Create and deliver best-in-class omnichannel retail campaigns and brand activations for international wholesale partners, including in-store experiences, visual merchandising, retailer.com, CRM, social media, events, and strategic partnerships.
- Collaborate with Creative and Brand teams to localize and deliver global campaign assets, ensuring all creative meets retailer specifications while maintaining brand consistency across international markets.
- Develop and implement visual merchandising strategies that elevate the customer experience and ensure consistent execution of Victoria Beckham Beauty brand standards across all international retail environments.
- Lead planogram development and assortment merchandising by retailer and counter format for all international launches, updates, and permanent assortment changes.
- Manage international retail design projects, including new counters, shop-in-shops, pop-ups, and store renovations, partnering with Retail Design, Visual Merchandising, and regional stakeholders to deliver best-in-class execution.
- Own the international retail marketing budget, including animations, visual merchandising, and retail fixtures, ensuring disciplined investment, effective resource allocation, ROI measurement, and ongoing budget tracking.
- Act as the primary retail marketing partner for international commercial teams, fostering strong cross-functional collaboration across Sales, Creative, Product Marketing, Operations, and Supply Chain to ensure successful execution of global initiatives.
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Skills & Experience
- Bachelor’s degree in Marketing, Business, or a related field a plus
- 8+ years of experience in trade marketing, preferably within the luxury beauty industry.
- High level of autonomy and entrepreneurial mindset
- Comfortable with a wide scope of influence, practiced in collaborating and gaining buy-in from stakeholders
- Proven track record of successfully developing and executing trade marketing strategies.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and negotiation skills.
- Creative thinker with a keen eye for detail and aesthetics.
- Ability to work in a fast-paced, intensive environment and manage multiple projects and stakeholders simultaneously.
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About us
Victoria Beckham Beauty is built on the promise of high-performance beauty through Victoria’s own discerning designer eye. Launched in September 2019, it is a digital-first, clean, and cruelty-free beauty brand, designed to elevate your beauty routine. The brand offers a highly-edited collection of clean, inclusive skincare and makeup whilst building towards the entry into new beauty categories. Created for those seeking a simplified selection of clinically-validated, highly efficacious products in a refined luxurious experience, each product and touchpoint are an authentic extension of Victoria’s real-life discoveries and lifestyle. The award-winning formulas are guaranteed to deliver on the promise of Luxury Performance, Clean Beauty. Based in NYC, it operates as a Global Organization in partnership alongside the Victoria Beckham fashion label, based in London.
At Victoria Beckham Beauty, we are committed to fostering an inclusive and diverse workplace. We are an equal-opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. We encourage candidates of all backgrounds and experiences to apply.
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