Guidepoint
Senior Market Research Analyst
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Senior Market Research Analyst – Hybrid (London)
Overview
Guidepoint’s Market Research Team is seeking a Senior Market Research Analyst based in London to:
- Oversee quantitative client relationships for corporate and financial services clients
- Design and manage research projects, including questionnaire development and data deliverables
- Be the first UK-based member of the market research team, supporting Guidepoint’s growth in Europe.
This is a hybrid role, based out of our London office.
Responsibilities
Core Responsibilities
-
Design & Manage Quantitative Research
- Plan end-to-end quantitative survey research projects, from client discovery to project management, data analysis, and final reporting.
- Handle both descriptive and advanced techniques, including:
- Market share analysis
- Discrete choice analysis
- Regression analysis
-
Quality Assurance & Review
- Review client questionnaires and research proposals to ensure adherence to best practices.
- Perform quality assurance on data and programmed surveys for accuracy.
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Collaboration & Coordination
- Work with quantitative survey operational staff (e.g., fieldwork, survey programming, data automation) to ensure projects reach target audiences on time and at high quality.
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- Client-Facing Partnership
- Serve as a proposal development and pricing adviser for sales teams.
- Act as the spokesperson for Guidepoint’s market research capabilities to clients and prospects.
Requirements
Experience & Skills
-
4+ years managing end-to-end quantitative survey research projects, covering:
- Project design
- Questionnaire writing
- Fieldwork management
- Data processing & analysis
- Reporting & presentation development
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Proven Expertise In:
- Standardised market research (e.g., brand tracking, concept/content testing, pricing research, market sizing)
- B2B surveying, with preferred experience in medical or biopharma sectors
-
Technical Proficiency:
- Microsoft Suite mastery (Excel, PowerPoint)
- Must-have: Expertise in DisplayR (preferred) or alternatives like Dimensions, SPSS, Stata, or Q.
- Bonus: Experience with survey programming platforms (Qualtrics, Forrester/Forsta).
-
Stakeholder Communication:
- Ability to translate findings for non-technical stakeholders while accommodating their needs.
- Collaborative mindset to work with internal teams (programming, fieldwork, recruitment) under tight deadlines.
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- Analytical & Research Acumen:
- Skill in background research and sample design for representative outcomes.
What We Offer
A supportive, dynamic work environment with:
- Competitive salary, bonus, and benefits
- Extensive medical coverage (Bupa)
- Premium professional development opportunities
- Inclusive culture encouraging success recognition
- Social & Wellbeing Perks:
- Monthly Happy Hour
- Company-sponsored sports & team-building
- Summer Fridays
- Volunteer days
- Employee Assistance Programs
- Informal yet collaborative workplace
About Guidepoint
Guidepoint is a leading research enablement platform helping clients transform insights into action through:
- Innovative technology
- Real-time data
- Hard-to-source expert insights
Our Commitment
Diversity and equitable growth drive our success. At Guidepoint, we uphold policies ensuring an inclusive, welcoming environment for all employees and stakeholders.
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