Harnham
Senior Marketing Analyst
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Senior Marketing Analyst
£50,000 - £60,000
Darwen (2-3 days a week on-site)
This is an exciting opportunity to join a data-led organisation where customer insight is central to driving commercial performance and improving customer experience.
THE COMPANY
They are a growing, customer-centric organisation operating across a large network of consumer-facing locations. With a strong focus on personalisation and service quality, they use data to continuously improve engagement, retention, and lifetime value.
THE ROLE
As a Senior Marketing Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact.
Specifically, you can expect to be involved in the following:
- Analyse customer and transactional data across CRM systems, digital platforms, and surveys to identify behavioural trends and opportunities
- Develop dashboards and reporting frameworks that track retention, conversion, and customer lifetime value
- Support campaign targeting and personalisation through segmentation, cohort analysis, and predictive modelling
- Evaluate campaign effectiveness through pre- and post-analysis, measuring uplift, ROI, and channel performance
- Lead on customer satisfaction and advocacy analysis, using sentiment analysis and key driver techniques
- Translate complex datasets into clear, actionable insights for non-technical stakeholders
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SKILLS AND EXPERIENCE
The successful Senior Marketing Analyst will have the following skills and experience:
- Strong commercial experience in customer insight, CRM analytics, or marketing analytics
- Proficiency in SQL and Python, with exposure to tools such as Power BI or Tableau
- Experience with segmentation, lifecycle analysis, and campaign performance measurement
- Understanding of CRM and marketing channels such as email, SMS, or direct communications
- Ability to analyse survey data, including sentiment and driver analysis
- Confident communicating insights to a range of stakeholders, including non-technical audience
- Familiarity with data privacy and governance best practices
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BENEFITS
The successful Senior Marketing Analyst will receive the following benefits:
- Salary between £50,000 - £60,000 - depending on experience
HOW TO APPLY
Please register your interest by sending your resume to Majid Latif via the Apply link on this page.
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