This role is right for you if you thrive in a fast-paced environment, enjoy working autonomously, love a challenge, and are eager to make a significant impact across both a consumer marketplace and a B2B platform.

How we work

We're rebuilding Analytics around three principles: understand what's really going on, not just report the number that was asked for; partner with the business, rather than simply serve it; and raise what matters before you're asked, rather than waiting for a request. This sits alongside Fresha's wider values — Accountability, Curiosity, Unity, Bravery, and Excellence.

Key accountabilities

Behavioural

• Collaborate broadly across Performance Marketing, Brand, Product Growth CRM, and the wider Growth pod to align on priorities and create campaigns that actually move the needle
• Partner with stakeholders rather than simply service requests — help shape the questions being asked, not just answer them
• Prioritise pragmatically, balancing commercial impact against effort and campaign deadlines
• Pre-empt issues proactively — flag spend inefficiency or tracking gaps before they become a budget problem

Technical

• Own marketing performance analytics across paid search, paid social, SEO and organic channels, for both B2B and B2C, including campaign-level efficiency and budget allocation
• Own CRM and lifecycle strategy — messaging, win-back, and the experiments that improve consumer and partner stickiness, building on the segmentation this pod's Product Analyst maintains
• Design and run marketing experiments — messaging, creative, or lifecycle tests — with statistically rigorous read-outs
• Develop and apply attribution modelling, incrementality testing, and Media Mix Modelling (MMM) to guide channel and budget decisions, not just measure them after the fact
• Deliver a regular trade and performance reporting cadence that turns campaign data into decision-useful insight for stakeholders
• Own budget and target tracking as marketing investment scales, flagging efficiency risks before they become budget problems
• Support automation of campaign quality control (e.g. flagging underperforming ads or keywords), catching inefficiencies faster than manual review allows
• Write production-grade SQL and Python, and contribute analytics logic into our dbt models via GitHub rather than keeping it in personal notebooks
• Use AI-assisted development tools (Claude Code or similar) as a normal part of how you work
• As scope grows, take on a widening remit — mentoring, setting standards, and building toward your next step, whether that's Principal Analyst or Analytics Manager

Skills, experience & qualifications required

• 4-8 years in a senior analyst role spanning marketing, CRM, or lifecycle analytics, ideally in a marketplace, subscription, or platform business
• Strong SQL and Python skills used daily for analysis, with hands-on experience contributing to dbt models and working in GitHub-based workflows
• Experience with SEO and performance marketing (paid search, paid social) and campaign performance analysis
• Experience with CRM platforms (we use HubSpot) and designing or evaluating lifecycle/triggered messaging
• Practical experience with attribution, incrementality testing, and Media Mix Modelling (MMM) — using these to inform marketing decisions, not just report on them
• Comfortable designing and reading out experiments in a statistically rigorous way
• Track record of connecting marketing activity to commercial outcomes — not just channel-level reporting
• Fluent use of AI agents (e.g. Claude Code or similar) to support analytical workflows

Bonus points

• Worked in B2B SaaS or consumer marketplaces (ideally both)
• Exposure to product analytics (e.g. Amplitude or similar)
• Experience mentoring junior analysts or setting standards others follow
• Experience working in small teams and startup environments

Inclusive workforce

At Fresha, creating a culture where individuals of all backgrounds feel comfortable matters.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.