Senior Marketing & Campaigns Manager – Grassroots Football (FTC to Aug 28)

• Lead strategic marketing and campaign activity supporting England Football's wider grassroots priorities, with a particular focus on improving behaviours across the game and promoting participation opportunities such as accredited football and youth club football.
• Develop and manage the marketing and campaigns roadmap, setting clear priorities aligned to The FA Grassroots Strategy and balancing EURO 2028 opportunities with wider organisational objectives.
• Develop and oversee integrated campaigns across paid, owned and earned channels, ensuring activity reaches priority audiences and delivers against clear objectives.
• Provide strategic direction across creative, media, PR, communications, content and social, ensuring campaigns are insight-led, audience-focused and creatively compelling.
• Identify and amplify inspiring stories from across the grassroots game that demonstrate the positive impact of football and strengthen engagement with England Football.
• Develop and strengthen the County FA marketing and communications network, driving collaboration, sharing best practice and improving campaign effectiveness across the grassroots game.

Team Leadership:

• Lead, motivate and develop the Campaigns Manager and Campaigns Executive, creating a high-performing team with clear priorities and a culture of strategic and creative excellence.
• Provide senior marketing and campaign leadership to internal stakeholders and agency partners, building strong relationships, influencing effectively and ensuring resources are focused where they can deliver greatest impact.
• Oversee campaign planning, budgets, governance and delivery, ensuring work is delivered efficiently, effectively and to a consistently high standard.
• Define success measures and evaluation frameworks, using audience insight and performance data to optimise campaigns and demonstrate impact.
• Contribute to the development of future grassroots and purpose-led marketing initiatives, supporting The FA's long-term strategic ambitions.
• Champion The FA's commitment to equality, diversity and inclusion, ensuring these principles are embedded across all marketing and campaign activity.

Other:

• Executes additional tasks as required to meet the FA's changing priorities.
• Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.

What are we looking for?

Knowledge:

• Strong understanding of strategic marketing and integrated campaign planning.
• Ability to develop and deliver insight-led marketing, campaign and communications strategies.
• Strong understanding of the role of paid, owned and earned media in delivering campaign objectives.
• Knowledge of PR, communications and earned media, including media relations and generating positive coverage.
• Strong stakeholder communication, influencing and collaboration skills across internal and external audiences.
• Understanding of brand, creative, content and audience engagement.
• An interest in both men's and women's sport.
• Willingness to innovate and embrace new technology and emerging trends.

Experience:

• Minimum five years' experience working in a senior marketing, campaigns, communications or similar role.
• Proven experience developing and delivering integrated marketing campaigns across paid, owned and earned channels.
• Experience developing and delivering PR and communications strategies, including earned media activity.
• Experience managing agencies and specialist partners across marketing, creative, PR, communications and content.
• Experience developing content and channel strategies for large-scale audiences and platforms.
• Experience working across multiple social and digital platforms.
• Experience working in a complex stakeholder environment and building effective relationships across organisations.
• Experience of working in fast-paced environments and managing competing priorities.

Technical:

• Excellent campaign planning, project management and organisational skills.
• Strong creative and editorial knowledge, with a high standard of written and verbal communication.
• Ability to develop compelling creative, content and communications that engage priority audiences.
• Strong understanding of PR, media relations and earned media planning and delivery.
• Ability to use audience insight, data and analytics to inform decisions, measure performance and demonstrate impact.
• Strong understanding of digital and social media channels and their role within integrated campaigns.
• Commercially minded, with the ability to manage budgets and maximise value from agency and partner investment.
• Highly creative, curious and willing to challenge conventional thinking.
• Able to work independently, take accountability and make sound decisions.
• Passionate about delivering high-quality work and maintaining high standards.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles. To achieve this, we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire, which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves on offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encourages you to connect and learn with your colleagues and look after your mental health and well-being.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Private medical cover funded by The FA.
• A contributory pension scheme.
• An additional 'Thank You' day's leave, volunteering days, as well as 25 days of annual leave (based on a full-time, permanent contract)
• A hybrid working model which offers greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page: https://www.thefa.com/about-football-association/careers

Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.