The Biscuit Factory
Senior Marketing Co-ordinator
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The Biscuit Factory
The Biscuit Factory is the UK’s largest, independent commercial art and craft gallery, visitor attraction and event space, with on-site café and programme of creative workshops. We’re a 7-day-a-week business that requires a versatile and enthusiastic attitude to manage multiple campaigns simultaneously, delivering them on time, on budget and to a consistently high standard.
Working under the Strategy and Comms Manager and General Manager, this role exists to oversee and deliver day to day marketing activities across all departments. The role will focus on delivery of regular marketing activities across all platforms, leading integrated campaigns that reflect seasonal changes to exhibitions, alongside core messaging to encourage footfall and online traffic.
Whilst an existing marketing framework exists, this role also provides for contribution to marketing campaign strategy on a season-by-season basis, with the opportunity to try different approaches depending on the department, service or art collection you’re working with.
As a Senior Co-ordinator, you’ll have overall responsibility for delivering the required marketing output, including content generated by the Marketing Coordinator, so good interpersonal skills or supervisory experience are essential.
What We're Looking For
- A minimum of two years’ experience delivering integrated marketing campaigns, ideally in a multi-departmental or multi-site environment
- Broad marketing experience, encompassing a combination of digital, paid, print, PR/media/influencer, SEO
- A genuine interest in art and design, with an understanding and appreciation of the skills, time and processes involved in arts and associated industries
- Visual literacy and sophisticated approach to presenting content that aligns with brand styles, even if the subject matter does not
- Commercial acumen and demonstrable understanding of how marketing integrates with revenue generation
- Exceptionally organised, with an ability to align output with business priorities
- A confident communicator who will be able to liaise with colleagues at all levels throughout the business
- Design proficiency for in-house production of print materials and online assets
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Main Responsibilities
- Social Media marketing (organic and paid) across relevant platforms for each department
- Newsletter/email marketing
- Monthly updating of listings sites and publications
- Monthly updating of Google Business accounts
- Maintenance of website content (blog posts/what’s on/visitor information, etc - wordpress & woo commerce)
- Preparation of advertorial content / third party promotional content
- Preparation and maintenance of brochures/PDFs other print as required
- Development of automations or client nurturing journeys
- Press & media releases/editorial pitching
- Supporting upload of art collections to website in busy periods
- Working with colleagues to:
- Establish seasonal requirements to plan marketing activity in advance
- Plan and deliver regular open events for wedding and corporate events
- Arranging listings and ticketing for wedding open day events
- Arranging listings and ticketing for gallery previews or artist events
- Arranging listings and ticketing for café events such as Supper Clubs
- With support, establish a framework to deliver all marketing activity across the year and across departments
- Other administrative tasks as required.
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Regular reviewing & reporting of marketing activity to help develop successful strategies as appropriate, including:
- Newsletter delivery analysis and retargeting for improved engagement
- Social media content analysis to understand better performing content
- Event attendance and ticket sales
- Sales generated across departments
- Enquiries generated in events department
- Analysing responses of paid advertising (digital and print)
Responsible for managing the quality output of the Marketing Coordinator in terms of:
- ensuring content is produced to the specified creative brief and completed to deadline
- feeding back any issues of quality
Job Details
- F/T 40hrs/wk
- £30,000
- Newcastle upon Tyne
- On-site
How to Apply
Send your CV and any additional information to showcase your suitability for the role (such as a cover letter/email, portfolio, examples of previous projects) to kathryn@thebiscuifactory.com with the subject SMC - AUG26
Please include your availability for telephone and in-person interviews.
Please include your availability to start employment (EG a notice period for your current role, or specific date if you have other commitments).
Closing Date / Process / Start Date
Applications will be reviewed as received, up until Wednesday 12 September. We’ll contact successful applicants as soon as possible to invite them to interviews ASAP.
An initial interview may be followed by a second interview, depending on the volume of applicants.
Our aim is for a new co-ordinator to start w/c 21/09 with some opportunity to provide the current post-holder to hand-over.
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