Paladone
Senior Marketing Coordinator
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Location: Shoreham By Sea (Hybrid in Office 3 days per week)
Department: Marketing
Join an Award-Winning International Business
Are you an experienced marketing professional looking for your next step?
Do you enjoy taking ownership of campaigns, working across multiple channels and markets, and seeing your ideas translate into commercial results?
Would you like to work with globally recognised brands including Disney, Warner Bros, Nintendo, Netflix, Minecraft and many more?
If so, we'd love to hear from you.
Paladone and WeCool are growing internationally, and we're looking for a talented marketer to support our continued expansion across EMEA and APAC markets.
This is an exciting opportunity for someone with experience in marketing campaign delivery who wants to broaden their international exposure, work with leading global brands and further develop their leadership skills.
Who are Paladone & WeCool?
Paladone is an award-winning global consumer products business, creating innovative lifestyle gifts that are sold around the world. Alongside our own brands, we partner with some of the world's most recognised entertainment licences.
WeCool Toys designs and manufactures creative toys, compounds and craft products, playing an important role in our international growth strategy.
In recognition of our continued growth, culture and international success, Paladone was proudly named Employer of the Year and International Business of the Year at the 2025 Sussex Business Awards. We are also proud to be finalists in the British Training Awards 2026 for our innovative new starter onboarding initiatives
The opportunity:
We are looking for a talented and driven marketing professional to join our Global Marketing team.
Reporting to the Head of Global Marketing, this role takes ownership of marketing activity across our international regions (EMEA & APAC), delivering commercially focused campaigns that support both regional growth and global brand strategy.
You will take the lead on our brand marketing across these regions, helping to grow and strengthen the Paladone & WeCool marketing function while increasing its overall impact, consistency and capability.
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Working closely with Sales, eCommerce, licensors and agency partners, you will drive end-to-end campaign delivery to ensure activity is aligned to business objectives and delivers measurable results.
This role will also line manage the Marketing Co-Ordinator, giving you the opportunity to coach, develop and build a high-performing team as the function continues to scale
What are key duties of the role?
Campaign Delivery
- Plan and deliver integrated marketing campaigns across international markets
- Coordinate activity across social, digital, retail and licensing channels
- Support product launches, promotional campaigns and seasonal activity
- Ensure campaigns are delivered on time and aligned to business objectives
Social Media & Influencer Marketing
- Support social media strategy across international markets
- Coordinate influencer and creator activity
- Manage agency relationships where appropriate
- Monitor performance and identify opportunities for growth
Digital Marketing
- Support website performance and optimisation
- Work alongside internal and external partners on SEO, PPC and content activity
- Assist in the creation and delivery of digital marketing assets
Email & Brand Marketing
- Deliver targeted B2B and B2C email campaigns
- Support brand awareness initiatives across key markets
- Coordinate marketing materials and campaign assets
Analysis & Reporting
- Monitor campaign performance and effectiveness
- Produce regular reports and marketing insights
- Track marketing metrics and ROI
- Maintain campaign plans and marketing calendars
Team Support
- Provide coaching and day-to-day guidance to the Marketing Co-ordinator
- Share best practice and support team development
- Collaborate with colleagues across departments to achieve shared objectives
What we need you to bring to the team:
Essential
- Experience in a marketing role delivering multi-channel campaigns
- Strong understanding of digital, social and email marketing
- Experience coordinating projects and managing multiple priorities
- Commercial awareness and a results-driven mindset
- Strong communication and stakeholder management skills
- Excellent organisational skills and attention to detail
- Ability to work independently and take ownership of activity
- Experience using marketing and analytics tools
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Desirable
- Experience working across international markets
- Experience within FMCG, consumer products, retail or licensed brands
- Exposure to influencer marketing or PR activity
- Previous experience mentoring, coaching or supporting junior colleagues
What we will offer in return:
We’re committed to supporting your life both inside and outside of work. You’ll enjoy flexible hours, hybrid working, 25 days’ holiday (plus bank holidays), additional wellbeing days, a Christmas closure and even a shorter day on your birthday.
Our culture is friendly and community-focused, with a Social Committee, fully funded events, team socials and activities that bring people together.
Your health and wellbeing matter to us, so we provide paid medical appointment time, free eye tests and flu vaccinations, wellbeing resources, Mental Health First Aiders and Cycle to Work options.
We also support your financial wellbeing through a 35% staff discount on Paladone & WeCool products, retail savings, tech and furniture schemes, discounted legal services, access to financial advisers and an NHS Top-Up plan.
We recognise and reward your contribution with annual pay reviews, bonuses, long service awards, peer recognition and a refer-a-friend scheme.
With tailored development plans, funded training, professional qualifications, ILM leadership programmes and access to Litmos and LinkedIn Learning, you’ll have everything you need to grow your career with an award-winning employer.
What is next?
If you're an experienced Marketing Executive, Marketing Specialist or Senior Co-ordinator looking for your next challenge in an international business, we'd love to hear from you.
Apply with your CV and covering letter today. We aim to respond to all applicants within 7 working days.
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