Caravan and Motorhome Club
Senior Marketing Executive - 12 month FTC
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Key Tasks/Accountabilities
- Campaign Management and execution of marketing campaigns ensuring use of the most effective communications channels. Including but not limited to CRM, Email, E-Newsletter, Club magazine, App push notifications, SMS, from brief development and content creation to segmentation, deployment, and reporting.
- Work closely with the Marketing Managers and product owners to identify key areas of focus and make recommendations that drive marketing performance.
- Responsible for the creation of marketing communication plans - liaising with channel owners to ensure the plans progress and meet deadlines.
- Confident writing and presenting marketing briefs for internal and external agencies.
- Monitor and evaluate the performance of campaigns to ensure that they meet agreed marketing KPIs and make recommendations for future activity.
- Working with our CRM agency to effectively segment and target our member database and deliver highly personalised and relevant messages.
- Execute content creation across all media channels which may include copywriting and image sourcing/curation.
- Proofread and liaise with product teams to ensure the communications contain correct information across all media channels.
- Assist with budget management, ensuring POs and invoices are processed in a timely manner and spend is accurately recorded.
- Ensure all marketing activity adheres to brand positioning and guidelines and conforms to the relevant legal and regulatory frameworks (i.e. DPA, GDPR, PECR, ASA).
- Contributing to market research and competitor analysis.
- Occasional ad-hoc marketing support or project assistance as aligned with team priorities.
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Skills & Experience Required
- Educated to degree level in a related field, or equivalent practical marketing/CRM experience.
- 3+ years of demonstrated experience delivering multi-channel B2C marketing campaigns with a strong focus on CRM.
- Experience of working on marketing campaigns across a range of digital media channels.
- Ability to work on multiple campaigns at once, prioritise effectively and meet deadlines.
- Strong written and oral communication skills and experience of stakeholder management.
- Proven commercial acumen, ‘numerically literate’, with the ability to interpret data and draw actionable insights.
- Proactive, highly organised, self-motivated and able to work independently on their own initiative as well as part of a team.
- Excellent copywriting and communication skills with a keen eye for detail.
- Ideally has some experience of UK and Overseas Travel markets.
- A passion for the outdoors, caravanning, or motorhoming is a bonus but not essential.
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The Caravan and Motorhome Club
The Caravan and Motorhome Club is committed to employing a diverse workforce. All applications are treated equally and we recruit purely on the basis of skills and experience. We know our greatest strength is our people, so differences are celebrated, and we strive to create an environment where colleagues feel respected and valued for their unique potential.
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