Immediate Media Co
Senior Marketing Executive
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Senior Marketing Executive (up to £40,000)
At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.
Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy.
About the role
The Senior Marketing Executive plays a key role within Immediate’s Customer Marketing & Subscriptions team, driving growth and performance across our app portfolio, with a focus on our Food and Entertainment brands. A strategic and commercially minded marketer, you’ll bring expertise in app ecosystems, acquisition, and subscription models to help accelerate the next stage of our app growth journey.
You'll deliver Immediate's App Store optimisation strategy and deliver continuous improvement across acquisition, conversion, and monetisation. Working closely with Product, Tech, Brand, and Data teams, you'll develop and deliver campaigns and initiatives that enhance app visibility, optimise spend and deliver measurable growth.
This cross-functional role sits at the centre of Immediate digital transformation - blending creativity, analytics, and commercial focus to ensure our apps play a vital role in achieving our ambitious subscription goals.
In this role, you will;
- Plan and deliver multi-channel app marketing campaigns to drive digital subscription growth, coordinating activity across multiple channels (e.g. paid social, PPC, ASO, CRM) to ensure campaigns launch on time and in sync.
- Act as the central point of coordination across Product, Tech, Brand, Design, and CRM teams for app marketing - briefing specialists, aligning timelines, and keeping campaigns consistent with our broader digital subscription strategy.
- Brief and collaborate with the design team to produce multi-channel campaign assets to promote the Good Food and Radio Times apps, maintaining brand consistency and tone of voice.
- Contribute to App Store Optimisation (ASO) as part of the broader channel mix, working with specialist ASO support if needed. This includes managing our keyword strategy, metadata testing, in-app event strategy, feature nomination, creative optimisation (icons, screenshots, video assets) and uncovering new market opportunities (e.g. the US and overseas).
- Use AppsFlyer, in-app analytics and internal reporting to track and monitor campaign performance across acquisition and lifecycle journeys, turning data into clear recommendations and actionable insights.
- Run structured experimentation across paid acquisition and app store channels to continually improve conversion and visibility.
- Support subscriber LTV and CAC goals, working with the wider team to optimise spend and offer strategy across Apple App Store, Google Play and our own web checkout.
- Build good working knowledge of platform developments (Apple, Google, AppsFlyer) relevant to app marketing, sharing insights with the wider team and becoming the go-to in-house app marketing expert.
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Requirements
- Proven experience in planning and delivering multi-channel digital marketing campaigns, ideally within a consumer subscription or digital media business. Experience in user acquisition for consumer mobile apps would be desirable.
- Some app marketing experience – e.g. Exposure to App Store Connect/Google Play Console, ASO fundamentals, or working alongside ASO specialists/agencies, with deep ASO experience a plus.
- Good understanding of conversion and the customer funnel – able to identify and investigate uplifts or drop offs, to adapt and shape campaigns and activity accordingly.
- Experience working with analytics tools (such as Appsflyer or another MMP) to track and interpret campaign performance, with hands-on attribution/deep-linking expertise beneficial.
- Strong analytical and reporting skills – able to translate data from multiple channels into clear, actionable recommendations.
- Comfortable coordinating multiple workstreams and collaborating with specialist teams (design, CRM, paid media, product) to deliver campaigns on time and to a high standard.
- You’ll bring ideas to life and are comfortable experimenting, iterating, learning fast and happy to get stuck in in a fast-paced environment.
- Experience with paid acquisition across Apple Search Ads, Google App Campaigns, and Meta.
- Highly proactive and organised, with the ability to forward-plan campaign schedules well in advance, ensuring we’re setup to capitalise on key seasonal moments.
- Excellent communication skills with strong attention to detail and the ability to manage multiple tasks and stakeholders simultaneously.
- Genuine curiosity about emerging channels and industry changes, with a keen interest to test and learn.
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Benefits
- A relaxed working environment with regular socials including a summer festival
- Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through both our inhouse learning platform and LinkedIn Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place where you can grow, be supported, and make a difference.
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