Guidant Global
Senior Marketing Executive
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Senior Marketing Executive
240 Blackfriars Rd, London SE1 8NW, UK
Employees work in a hybrid mode - 3 days in the office
3 months Contract
Company Description
Our company creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Our company, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.
Job Description
Role Overview
We are seeking a Senior Marketing Executive to join the team at Solar Media, based in our 240 Blackfriars Road office. This role is ideal for a proactive and task-oriented individual with a strong foundation in digital marketing, social media, and community engagement. As part of Solar Media, you will play a key role in delivering multichannel marketing campaigns, driving audience engagement, and supporting sponsorship and retention efforts. The role requires a balance of strategic thinking and hands-on execution, with a focus on organic social media, email marketing, community building, and relationship management with media partners.
Key Responsibilities
Strategic and Campaign Execution
- Support the development and implementation of marketing strategies in collaboration with the Marketing Manager and team.
- Execute and optimise multichannel marketing campaigns, ensuring alignment with Solar Media’s business objectives.
- Develop audience-focused strategies to drive engagement, acquisition, and retention.
- Analyse campaign performance and provide actionable insights to improve results.
Social Media and Community Engagement
- Manage and grow Solar Media’s organic social media channels, creating engaging and audience-focused content to build and nurture online communities.
- Monitor social media trends and audience behaviours to inform content strategies.
- Foster community engagement through interactive campaigns, responding to audience queries, and encouraging participation.
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Email Marketing
- Build and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Ensure email campaigns are aligned with audience needs and Solar Media’s business goals, driving engagement and retention.
- Analyse email performance metrics and implement improvements to optimise results.
Media Partnerships and Relationship Building
- Build and maintain strong relationships with media partners to amplify campaign reach and effectiveness.
- Collaborate with media partners to develop co-branded content and promotional opportunities.
- Ensure partnerships align with Solar Media’s marketing objectives and business goals.
Multichannel Marketing Activities
- Set up, execute, and report on marketing activities across multiple channels, including social media, email, and digital platforms.
- Collaborate with internal teams to ensure consistent messaging and branding across all channels.
- Leverage data insights to refine targeting and messaging for maximum impact.
Reporting and Analysis
- Track and report on campaign performance, providing detailed analysis and recommendations for improvement.
- Use marketing analytics tools to identify trends, gaps, and opportunities for growth.
- Present regular updates to stakeholders, ensuring transparency and alignment with objectives.
Event Support
- Assist with onsite event marketing activities, including audience engagement and campaign execution.
- Support the registration process and post-event reporting to ensure smooth transitions and actionable insights.
What You'll Bring
- Strong ability to think strategically while focusing on task execution and delivery.
- Proven experience in managing and executing social media campaigns, with a focus on organic growth and community engagement.
- Hands-on expertise in email marketing, including building and managing email lists, creating campaigns, and analysing performance metrics.
- Experience in community building and fostering engagement across social platforms.
- Proficiency with CMS platforms, databases, and tools for segmentation and targeting.
- Excellent copywriting and communication skills to craft compelling content for diverse audiences.
- Strong organisational skills to manage multiple campaigns and priorities effectively.
- Bachelor's degree in Marketing, Communications, or a related field.
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Key Skills
- Creative thinking combined with a practical, task-oriented approach.
- Strong understanding of social media platforms and their role in audience engagement and growth.
- Ability to deliver under pressure while maintaining attention to detail.
- Experience in email marketing tools and analytics to optimise campaign performance.
- Strong collaboration skills to work effectively with internal teams and external stakeholders.
What Makes You Stand Out
- Experience in organic social media growth and creating strategies to build engaged communities.
- A track record of successfully managing email marketing campaigns that drive audience retention and acquisition.
- Knowledge of social media trends and best practices to stay ahead in a fast-changing digital landscape.
- A proactive mindset with the ability to balance strategic thinking and hands-on execution.
Location
This role is based in our 240 Blackfriars Road office, offering a dynamic and collaborative work environment as part of the Solar Media team.
If you are a results-driven marketing professional with a passion for social media, email marketing, copywriting, and relationship building, we encourage you to apply for this exciting opportunity at Solar Media.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in a marketing role, with a focus on social media, email marketing, and community engagement.
- Proficiency in marketing tools such as Google Analytics, email marketing platforms (e.g., Mailchimp, HubSpot), and social media management tools (e.g., Hootsuite, Sprout Social).
- Strong understanding of SEO principles and their application in content and social media strategies.
- Experience working with media partners and building long-term relationships to enhance campaign reach.
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