Mediaworks
Senior Marketing Executive
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Location: Newcastle, hybrid
Department: Internal Marketing
Reports to: Head of Marketing
About the role
As Senior Marketing Executive, you’ll play a key role in growing the Mediaworks business through content, campaigns, social, email, events and sector-led marketing.
You’ll turn our expertise, client work, research and proprietary thinking into useful content that builds authority, generates demand and creates commercial opportunities.
This is a hands-on role for a marketer who can take ownership, manage multiple projects and work confidently with teams across Growth, Sales, Strategy, Creative, SEO, Paid Media, Development and Client Services.
What you’ll do
Content & thought leadership
- Own the production of blogs, social content, emails, landing pages, case studies, reports, guides and whitepapers.
- Turn agency expertise, sector insight and client work into clear, commercially relevant content.
- Identify opportunities for new content and thought leadership across AI, search, digital experience, technology, performance and sector change.
- Repurpose larger content into social posts, carousels, video scripts and sales materials.
- Work with subject matter experts and designers to bring content to life.
Social & campaigns
- Manage Mediaworks’ organic social activity, particularly LinkedIn.
- Plan and deliver campaigns across priority sectors, services and commercial themes.
- Activate campaigns across social, email, website content, events, webinars and targeted promotion.
- Own the promotion of masterclasses and events from registration through to follow-up and content.
- Contribute to campaign messaging, creative and audience strategy.
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Website, email & CRM
- Manage and improve website content across blogs, landing pages, sector and service pages.
- Apply SEO and content optimisation, including page structure, headings, metadata, internal linking and CTAs.
- Plan and deliver newsletters, campaign emails, nurture activity and event communications.
- Support CRM management, segmentation and marketing automation.
Performance
- Track and report on content, website, social, email and campaign performance.
- Use data to identify opportunities and recommend improvements.
- Maintain campaign tracking, including UTMs, attribution and lead capture.
- Connect marketing activity to leads, opportunities and wider commercial performance.
What we’re looking for
You’re a commercially minded marketer who writes well, thinks strategically and gets things done.
You’ll have experience in a marketing, content, campaign, social or digital role and a good understanding of how marketing supports brand building, demand generation and new business.
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You don’t need to be a specialist in every channel, but you should be confident taking ownership, managing stakeholders and learning quickly.
You’ll ideally have:
- Strong written and verbal communication skills.
- Proven experience creating and managing marketing content and campaigns.
- Good understanding of B2B marketing, content, social, SEO and digital channels.
- Experience managing multiple projects, deadlines and stakeholders.
- Understanding of CRM, email marketing, websites and marketing performance.
- Confidence using data to assess performance and improve activity.
- Experience with tools such as Dynamics 365, GA4, LinkedIn, CMS, Mailchimp and project management platforms.
- A degree or equivalent experience in marketing, communications, business, journalism or a related discipline is desirable.
What success looks like
You’ll help Mediaworks consistently produce high-quality marketing, grow visibility with the right audiences, improve campaign performance and generate opportunities for the wider business.
You’ll also embody our values:
- Ambition: Set high standards and keep improving.
- Impact: Focus on quality and commercial outcomes.
- Innovation: Find better ways to create, distribute and measure marketing.
- Connection: Build strong relationships and collaborate across the agency.
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