Faversham House
Senior Marketing Executive - edie
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Background to the role
We have an opening for an experienced marketing executive looking to take the step up to Senior Marketing Executive, or an entry-level SME (i.e minimum 3 years marketing experience).
The successful candidate will be responsible for executing marketing campaigns for our sustainability brand, edie, within an agreed strategy and budget. The role requires good judgement in adapting campaigns to different audiences and channels, and the post holder is expected to organise and prioritise their own workload to meet multiple, sometimes competing, deadlines across brand and events activity.
Person Specification
Our ideal candidate will have a proven track record of delivering multi-channel marketing campaigns, ideally within a membership, media or B2B brand. They will be a confident, hands-on marketer who can manage campaigns from planning through to execution, bring creative ideas to grow our audience, and use data to help improve results.
Ideally, they will have:
- Proven track record of planning and delivering multi-channel marketing campaigns in a similar role
- Experience in membership, marketing services or events
- Strong working knowledge of email, social and digital marketing channels
- A data-driven, analytical approach, using insight to improve campaign performance
- Excellent organisational skills, able to manage a varied workload independently and to deadline
What we require (knowledge, competencies, qualifications, and skills of applicant)
- Excellent understanding of a wide range of marketing channels, including email, social media and PPC
- Experience acquiring and building data that directly impacts campaign performance
- Strong analytical skills, able to use data insight to drive improvements to marketing effectiveness
- Strong relationship-builder, both internally and with external partners
- Innovative, with a track record of devising and sharing new campaign ideas
- Strong creative and copywriting judgement, able to write in a brand's tone of voice
- Ability to build a deep understanding of a market and its key audience segments
- Flexible, able to pivot quickly in response to campaign results and new challenges
- Excellent written and verbal communication skills, confident dealing with internal and external stakeholders
- Self-motivated and able to work independently with minimal supervision
- Genuine interest in sustainability and the environmental, social and governance agenda preferred, though not essential
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Why us?
Faversham House is a multi-award winning, progressive, and independent media company with 75+ staff based in East Grinstead, West Sussex. Our modern head office is located less than an hour from London, reflecting a buzzing, growing and dynamic business against the backdrop of inspiring surroundings. The offices have undergone a major refurbishment to reflect a modern working environment focussed on collaboration and able to cope with hybrid working. Additionally, Faversham House is proud to be a certified B Corp, demonstrating our commitment to social and environmental performance, accountability, and transparency. What’s more, we have one of the most collaborative working environments within the industry.
Our product offering includes digital and in-person paid and free conferences, awards, exhibitions and bespoke digital and in-person events in addition to our digital publishing activities. We are increasingly focused on audience generated revenues, powerful data analytics and providing our industries with the tools they need to succeed.
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We are trusted by thousands of B2B professionals to deliver high-quality insight for better business decision making through our diverse portfolio of digital information and insight, and digital and in-person exhibitions, conferences, and events. We operate in two key markets creating powerful connections and providing persuasive marketing solutions:
- Utilities (water, gas and electricity)
- Sustainability (businesses and organisations who want to be resource efficient and socially and environmentally responsible)
Our purpose and values
We are a purpose-driven business and we aim to live our purpose and values in all we do.
Our purpose is to spark ideas and actions making positive change happen. Our values are:
- Ambitious: Be brave and achieve great things
- Creative: Think differently and try something new
- Caring: Love what you do and do what’s right
We are an equal opportunities employer who value people as individuals with diverse opinions, cultures, lifestyles and circumstances. We are committed to equality and fairness of opportunity and to providing a service and following practices which are free from unfair and unlawful discrimination. The goal is for our workforce to be truly representative of all sections of society and our customers, and for each employee to feel respected and able to give their best.
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About us
Faversham House is a progressive, independent media group. Some even say small, but mighty.
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