BMS Performance
Senior Marketing Executive (French Speaking)
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About the company A well-established, international B2B events and communities business operating across multiple sectors and regions. The company runs a large portfolio of market-leading exhibitions and events, and is looking for a French-speaking Senior Marketing Executive to join the marketing team in London, working on a fast-growing exhibition for HR and Learning professionals with a strong French audience.
Role responsibilities
- Work with the Group Marketing Manager, Marketing Manager and Event Director, plus the wider team, to develop and implement marketing strategy, positioning and key messaging
- Execute marketing campaigns and report on effectiveness against agreed performance criteria
- Drive the creative and design process for marketing materials, from updating existing assets to creating new ones
- Work with the sales team on campaigns focused on new client growth and retention, driving revenue across digital, sponsorship and other revenue streams
- Develop audience development plans and lead on outbound messaging and copy to customers
- Collaborate with partners and sponsors on integrated marketing campaigns and lead generation strategies
- Own community-building and social media strategy, driving engagement and brand affinity
- Manage the visitor registration process end to end, plus database and list management with support from the data team
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Candidate background
- Fluent, professional-level French and English is essential, both written and verbal
- Genuine marketing background, B2B or B2C, comfortable across the full marketing mix rather than purely brand, comms or social media
- Strong project management skills, able to manage multiple campaigns to deadline and budget
- Confident with CRM and CMS platforms, social media tools, email marketing and marketing automation software such as HubSpot
- Comfortable working in a fast-paced, collaborative team environment
- Events experience is not required, but you must be able to demonstrate real project management and campaign delivery experience
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Closing note If you're a fluent French and English speaking marketer looking to join a fast-growing, marketing-led international events business then click apply or email to start a confidential conversation.
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