Barnardo's
Senior Marketing Executive
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Location: Various across the UK with flexible/hybrid working options.
Must be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Salary: £30,122 - £35,040 (depending on experience)
Hours: Full-time, permanent
Closing Date: August 20th
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Marketing Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.
What You'll Be Doing as the Senior Digital Loyalty Executive (Email Marketing)
- Project managing new email journeys for customers and donors - briefing data segmentation, developing creative, managing stakeholder feedback, building emails and ensuring best practice to maximise engagement and income
- Working closely with our retail teams to develop new retail lifecycle journeys such as first purchase or abandon cart journeys to drive revenue across the Barnardo's online shop
- Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to encourage repeat giving/purchases
- Provide technical support for stakeholders and identify opportunities to drive innovation in our email marketing
- Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
- Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing
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This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
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What We're Looking For
- Proven email marketing experience with a track-record of success in either a charity or commercial setting
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans
- Knowledge and experience of using at least one Email Marketing Platform (e.g. Salesforce Marketing Cloud, Mailchimp, Dot Digital)
- An understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
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