Sonova AG
Senior Marketing Insights Manager
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The Role
The Senior Marketing Insights Manager is responsible for turning data into commercial advantage. The role will develop and own an AI-powered Marketing Insights Hub, creating a single source of truth by combining customer, commercial, marketing, and market intelligence data.
Using advanced analytics, forecasting, and marketing effectiveness measurement, the role provides actionable insights that help optimize marketing investment, improve customer experience, and support sustainable business growth. It also champions a data-driven culture through predictive analytics, automation, and self-service reporting.
Key Responsibilities
- Develop and lead an AI-powered Marketing Insights Hub, integrating marketing, customer, commercial, and market data into a single insights platform.
- Create automated dashboards, self-service reporting, and AI-driven analytics to support data-led decision making.
- Monitor and analyze key commercial metrics including sales, bookings, margins, product mix, and forecasting.
- Identify opportunities to improve marketing performance and support commercial growth targets.
- Measure campaign performance across paid media, CRM, digital, and partnerships.
- Analyze key metrics including CAC, ROAS, CLV, and conversion performance.
- Support econometric modelling, attribution, and customer journey optimization.
- Deliver insight into brand health, customer behavior, campaign effectiveness, market trends, competitor activity, market share, and NPS/CSAT.
- Provide actionable recommendations to inform marketing strategy.
- Lead the annual market research program, managing external agencies and budgets.
- Develop customer segmentation and deepen understanding of the customer journey to improve targeting and personalization.
- Advanced analytics, Power BI, Excel, and dashboard development.
- Marketing analytics including CRM, attribution, econometrics, ROI, and customer journey analysis.
- Data integration across customer, commercial, digital, and market intelligence.
- Knowledge of AI, automation, and emerging technologies to enhance insight generation and forecasting.
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What’s in it for you
- Salary up to £60,000.00 DOE
- Hybrid Working
- Car Allowance
- 25–30 days annual leave plus bank holidays
- Boots Discount Card
- Free hearing aids (if required as an employee)
- Free flu vaccination (discounted for family members)
- Pension scheme & life assurance
- Flexible Benefits Box – tailor your package
- Telus wellbeing support – confidential support inside and outside work
- Long service awards recognizing your contribution
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What we’re looking for
Essential
- Degree in Marketing, Business, Economics, Statistics, or related discipline.
- 5+ years' experience in marketing analytics, insights, or commercial analysis.
- Strong experience with Power BI, Excel, reporting, CRM analytics, stakeholder management, and working with complex datasets.
Desirable
- Experience with AI, LLMs, Machine Learning, SQL, Marketing Mix Modelling, econometrics, forecasting, pricing, attribution, data warehousing, and advanced marketing measurement.
- Experience in healthcare, retail, or FMCG.
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