Aquent
Senior Marketing Insights Strategy Analyst [AQ-15480]
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Our client is a globally recognized leader in the technology sector, renowned for its innovative products and services that impact millions worldwide. They are at the forefront of digital advertising and are committed to leveraging data and insights to drive strategic business growth. Aquent is proud to partner with this visionary company to find exceptional talent.
Are you a strategic thinker with a passion for transforming complex data into actionable insights? Do you thrive on driving impactful marketing and sales initiatives within a dynamic, fast-paced environment? We are seeking a highly skilled and entrepreneurial professional to step into a pivotal role, where you will directly shape the commercial development of advertising strategies. This is an incredible opportunity to leverage cutting-edge AI technologies, influence key stakeholders, and deliver significant business impact by translating sophisticated analytics into compelling narratives and scalable data products. Your expertise will be crucial in unlocking strategic opportunities and empowering teams to make data-driven decisions that resonate globally.
Responsibilities
- Support Marketing and Sales teams by providing custom insights, ad tech research, and advanced analytics, presented through compelling narratives, data products, statistics, and talking points.
- Develop custom research and data feeds, utilizing both 3rd-party custom and syndicated research to support commercial development efforts.
- Collaborate with Field Marketing to execute high-impact account-based marketing (ABM) initiatives, co-creating bespoke client presentations that use 3rd-party research to identify strategic opportunities.
- Lead projects autonomously, demonstrating exceptional communication, stakeholder management, and cross-functional leadership.
- Construct AI-enabled data products, Tableau dashboards, reports, and presentations.
- Pioneer the shift from traditional insights generation to advanced LLM-based technologies, developing interfaces and tools that harness AI to summarize content and data, enabling the creation of sales go-to-market materials at scale.
- Ensure operational excellence by continuously maintaining and enhancing existing insights development processes.
- Engage in cross-functional collaboration with global and regional teams, including Marketing, Sales, Revenue Strategy, Data Insights, and Data Engineering.
- Partner directly with 3rd-party research and measurement vendors to identify strategic insight opportunities from their datasets and scale them into commercial data products.
- Source and disseminate ad tech research, actionable market intelligence, and competitive intelligence.
- Manage business analytics projects through all stages, encompassing data quality assurance, quantitative analysis, automated AI summarization, and the delivery of executive-level presentations.
- Create data models and analytical tools for ongoing audience segmentation, benchmarking, trending, and competitive analysis.
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Key Qualifications
- Postgraduate degree (MS or PhD) in a quantitative field such as economics, statistics, applied mathematics, data science, business, or a related discipline.
- 10+ years of professional experience in ad tech research, marketing insights, and advanced analytics within an advertising platform or agency, with deep knowledge of the digital advertising industry, performance marketing, and the mobile app economy.
- Proven self-starter and entrepreneurial project leader with demonstrated expertise in cross-functional management, senior stakeholder alignment, and navigating ambiguity.
- Extensive experience leveraging LLM-based technologies and building AI-driven interfaces to process complex data, summarize insights, and produce go-to-market materials at scale.
- Track record of collaborating with syndicated and custom 3rd-party research vendors to extract insights and build scalable data products.
- Proficiency in exploratory data analysis; familiarity with data warehousing, modern database modeling, and pipelining principles.
- Ability to effectively partner with data science and engineering stakeholders to translate complex business needs into analytical requirements and data products.
- Outstanding written, verbal, and presentation storytelling skills, with a demonstrated ability to communicate complex research results clearly and persuasively across a variety of stakeholders.
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About Aquent Talent
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
Our Client is a multinational technology company that boasts some of the most popular consumer electronics on the planet. They also offer prolific media and entertainment services, software, cloud services, fitness accessories, and payment solutions.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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