The Economist
Senior Marketing Lead - Fixed Term - 15 Months
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Who We Are
Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.
Across our three businesses -The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.
As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.
An opportunity has arisen for a motivated and experienced marketer to join Economist Enterprise Events, part of The Economist Group, as a Senior Marketing Lead on a fixed term basis. Each year Economist Enterprise organises around 150 events for individual corporate, governmental and NGO clients called “custom events” on a range of interesting, timely subjects such as the diffusion of AI, reproductive health and political polarisation.
The successful candidate will be based out of our London office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns to secure delegate attendance for our portfolio of co-located events. These events are held in conjunction with other gatherings such as the World Economic Forum in Davos and the United Nations General Assembly.
The ideal addition to the team is a strategic thinker who can interpret data to make recommendations and has a proven track record of owning campaigns that attract, engage and retain audiences. You will create and maintain budgets and be client-facing in a marketing planning, consultative and delivery capacity. This is a rare opportunity to join an ambitious team who are truly innovative and committed to delivering the very best results for our clients.
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How You Will Contribute
- Take full ownership of creating marketing strategies for our portfolio of co-located events including roundtables, leaders clubs and long form multi-day events
- Develop and execute campaigns for our calendar of co-located events using a range of channels (web and email campaigns, telemarketing, social media, PPC, etc.)
- Validate potential co-located event opportunities through thorough market research and data analysis to ensure they align with our strategic portfolio goals and target audience needs.
- Provide guidance and complete clarity to marketing team members delivering co-located events, ensuring all events deliver on the defined marketing strategy and hit the required audience quantity and quality goals
- Work closely with internal marketing teams across The Economist Group to cross promote products, leverage shared audiences and maximise portfolio visibility
- Ensure all event copy and marketing messaging adheres to The Economist Group’s quality standards and editorial guidelines
- Monitor, track, and provide analysis of marketing activity and adjust campaign plans accordingly
- Regularly and proactively report on milestone tracking, campaign performance and event KPIs to senior stakeholders
- Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
- Complete post event marketing debriefs and integrate key performance learnings into future campaigns
- Complete thorough marketing debriefs and ensure learnings are translated into future marketing strategies and campaigns
- Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process
- Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience
- Develop a strong understanding of our products and customers and perform competitive analysis to make decisions and recommendations based on the competitive landscape
- Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their concerns and needs are addressed
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The Ideal Skills For This Role Are
- Proven event marketing experience
- A Bachelor’s degree or equivalent recognised marketing qualification
- Excellent client and external stakeholder management skills
- Exceptional time management and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle
- A strong understanding of the customer journey, acquisition process and digital marketing channels
- Self-motivated, naturally curious and a strong sense of personal accountability
- Experience using marketing and analytics systems such as Google Analytics, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
- Driven to explore new marketing tactics and optimise traditional channels
- Excellent written English and proof-reading skills with a commitment to standards of excellence and attention to detail
- Commercially minded and highly motivated to exceed targets
- Campaign tracking, reporting and analytical skills at campaign and customer level
Working Arrangements
The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
AI usage for your application
We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
What We Offer
Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
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