Horizon
Senior Marketing Manager
United Kingdom
Posted about 20 hours ago
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Role Profile: Marketing Manager
Reports To
Director of Marketing
Direct Reports
Content & CRM Manager
Based
North West UK – Primary Office: Leeds (Some travel requirement for meetings)
Role Purpose
Lead Horizon’s day-to-day marketing function and act as principal deputy to the Director of Marketing. Turn strategy into a prioritised programme of campaigns, events, digital activity, sales enablement and brand development, taking ownership from planning through to delivery. Manage the Content & CRM Manager and work closely with Revenue Growth, Client Strategy, Product and senior leaders. Set clear priorities, improve ways of working and take accountability for agreed MQL and marketing-generated pipeline targets.
Key Responsibilities
Marketing Planning and Delivery
- Translate strategy into annual, quarterly and monthly plans, supported by an integrated calendar covering campaigns, content, digital, events, partnerships and sales activity.
- Set priorities, owners and deadlines; track progress, dependencies, risks and decisions; and manage new requests with clear recommendations on trade-offs and resources.
Team Leadership and Ways of Working
- Manage, support and develop the Content & CRM Manager, and deputise for the Director where appropriate.
- Own daily workflows, briefs, planning, reviews and approvals. Establish clear request processes and secure the information, access and internal input needed for delivery.
Campaigns and Demand Generation
- Own delivery against agreed MQL and marketing-generated pipeline targets, optimising activity to improve lead quality, conversion and commercial results.
- Lead integrated campaigns aligned to commercial priorities and target sectors, with briefs defining audiences, propositions, channels, assets, timings and success measures.
- Coordinate HubSpot, website, LinkedIn, events, partnerships and sales outreach. Work with the Content & CRM Manager on journeys, content and follow-up, using performance findings to improve results.
Events, Partnerships and Market Presence
- Own conferences, roundtables, webinars, sponsorships and hosted events, assessing audience fit, commercial value, cost and resource needs.
- Manage suppliers, speakers, promotion, sales coordination and follow-up. Identify relevant partnerships, awards and profile-building opportunities, each with a clear purpose and audience.
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Brand, Website and Product Marketing
- Ensure consistent brand, positioning and messaging, supporting the Director in embedding Horizon’s narrative and product proposition across the business.
- Own the website roadmap with the Content & CRM Manager, developers and agencies.
- Coordinate go-to-market activity for platform capabilities, services and sector propositions, keeping customer-facing materials accurate, current and aligned to the product roadmap.
Sales Alignment and Enablement
- Act as Revenue Growth’s main day-to-day marketing partner, translating commercial priorities into campaigns and enablement activity.
- Agree MQL criteria, lead handover, follow-up and feedback processes with Sales. Track progression from MQL to qualified opportunity, addressing gaps in lead quality and conversion.
- Prioritise presentations, credentials, case studies, one-page overviews and campaign support against agreed commercial priorities, keeping requests aligned to the marketing plan.
Budgets, Agencies and Suppliers
- Manage agreed budgets, committed spend and forecasts. Lead agencies, freelancers, media partners and suppliers against clear briefs and deliverables, monitoring quality, performance and value.
- Identify gaps requiring specialist support and recommend appropriate external resources.
Performance and Reporting
- Own reporting and regular performance reviews, combining campaign, content, HubSpot, website, event and pipeline data, with clear visibility of performance against MQL and pipeline targets.
- Provide concise updates and recommendations to the Director and senior stakeholders, using evidence to refine priorities, channel investment and the marketing plan.
Key Measures of Success
- Planning and delivery: A prioritised plan is delivered consistently, with reliable visibility of deadlines, risks and results, and reactive requests kept under control.
- Commercial contribution: Agreed MQL and marketing-generated pipeline targets are achieved, with clear reporting on lead quality, conversion, campaign effectiveness and contribution to revenue. Sales receives timely, relevant materials that are used.
- Brand and market presence: Consistent, differentiated positioning; greater visibility in retail, sport, hospitality and gaming; and coordinated support for launches and major initiatives.
- Team and operations: Clear priorities, roles and approvals; strong delivery and development of the Content & CRM Manager; and reduced routine coordination for the Director, freeing time for strategy, narrative and senior business priorities.
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Experience and Skills
Essential
- At least five years’ B2B marketing experience with a broad remit, including a management role in technology, SaaS, software, data or a related business.
- Proven ability to turn strategy into practical plans and deliver integrated digital, content, email, social, event and sales activity.
- Strong working knowledge of HubSpot (or similar), including campaign management, marketing automation and reporting.
- Solid experience of owning lead generation targets and demonstrating measurable contribution to qualified pipeline.
- Strong team, project and stakeholder management, with experience working closely with senior leaders and Sales in a commercial environment.
- Ability to manage competing priorities, set realistic expectations and maintain momentum, alongside experience managing budgets, agencies and suppliers.
- Sound understanding of marketing performance, demand generation and pipeline reporting; excellent communication and attention to detail and presentation quality.
- Acute attention to detail and plenty of creative flair.
Desirable
- Experience in a growth-stage or investor-backed technology business.
- Understanding of customer intelligence, CRM, analytics, AI or marketing technology.
- Experience supporting product launches or proposition development.
- Experience in retail, sport, hospitality or gaming.
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