SAVVY RECRUITMENT
Senior Marketing Manager
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💫Senior Marketing Manager💫
Location: Surrey (Hybrid)
Salary: $75,000–$85,000 DOE
We are looking for an experienced, dynamic and highly hands-on Senior Marketing Manager to lead the marketing of a growing portfolio of US B2B events.
You will lead the full event-marketing lifecycle, from strategy, audience development and campaign planning through to hands-on delivery and onsite execution.
Strong event-marketing experience is essential. You will be comfortable managing multiple events, brands and professional audiences simultaneously, balancing competing deadlines and adapting quickly as priorities evolve.
You will be equally comfortable developing marketing plans, writing campaign briefs, building qualified buyer and supplier audiences, working with industry partners, analysing results and handling the practical detail required to deliver successful events.
You will need to thrive in a fast-paced environment, take ownership of your work and bring an entrepreneurial mindset to identifying opportunities, solving problems and helping a growing US event portfolio scale.
The Role
Key Responsibilities
- Develop and deliver the marketing strategy across five brands and four US events, aligned with audience and commercial growth targets
- Plan and execute integrated multi-channel campaigns across email, digital, social, content, partnerships and PR
- Drive visitor, delegate and buyer acquisition, including supporting hosted-buyer programmes where applicable
- Manage multiple event campaigns, deadlines and priorities simultaneously across the portfolio
- Work closely with sales, content and operations teams to ensure joined-up planning and delivery
- Manage marketing budgets and use campaign data to optimise activity, performance and ROI
- Build and manage relationships with industry partners, associations and media partners to extend reach and grow audiences
- Take a hands-on role in campaign delivery and onsite event marketing, with regular travel to events across the USA
- Tailor plans and messaging to the distinct audiences and commercial objectives of each event and brand
- Translate hosted-buyer and commercial priorities into targeted audience plans that attract qualified buyers, attendees, partners, exhibitors and sponsors
- Build a dependable content rhythm across email, websites and social channels, using interviews, short-form video, event stories and timely industry commentary to grow engagement and support commercial conversations
- Coordinate external specialists such as PR agencies, paid-media specialists, designers, journalists and content creators, setting clear briefs, deadlines and quality standards
- Report clearly on campaign progress, spend, audience quality, pipeline contribution and results, identifying gaps early and recommending practical action
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Experience & Skills
- Proven experience marketing successful live events in the USA in a senior marketing role
- Strong strategic marketing experience, with the ability to develop and implement commercially focused marketing plans
- An entrepreneurial mindset, with the ability to think creatively, act decisively and adapt quickly in a fast-moving environment
- Willingness to be hands-on, with the ability to balance strategic planning with practical delivery
- Strong experience managing multiple campaigns, brands and deadlines simultaneously
- Good understanding of audience development, customer acquisition and engagement across multiple channels
- Strong budget management experience, ensuring effective use of spend and a clear focus on campaign ROI
- Strong analytical and reporting skills, with confidence using data to inform decisions and improve performance
- Excellent communication and stakeholder-management skills, both internally and externally
- Experience running hosted-buyer or hosted-attendee programmes is highly desirable
- Highly organised, flexible and willing to travel to events across the USA throughout the year
- Strong writing and brand judgement across email, web and social channels, with experience creating or commissioning engaging event content
- Confidence building relationships with senior leaders, partners, speakers and prospects
- On-camera interviewing or short-form video experience would be an advantage
- Genuine interest in sport and curiosity about the communities served by the events, including sponsorship, venues, destinations, travel and hospitality
- Comfort collaborating across US and UK teams and working flexibly around live events and time zones when required
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What Success Looks Like
- Each event has a clear audience strategy, campaign calendar, targets and accountable delivery plan
- The right buyers, attendees and commercial audiences are in the room, with marketing able to demonstrate its contribution
- The portfolio publishes consistent, relevant content with distinctive brand voices and a dependable email and social rhythm
- Budgets and external specialists are managed effectively, with leadership having clear visibility of priorities, performance and risks
- The marketing approach scales successfully as the portfolio grows and new events are launched
Working Environment
The role will involve travel to events across the USA throughout the year, as well as collaboration with colleagues and partners across different time zones.
How to Apply
Please submit your CV to besavvy@savvyrecruitment.com📧
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