BMS Performance
Senior Marketing Manager
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About the company
An established international B2B events, conferences and digital content business, producing large scale in person and virtual events for senior executives across a broad range of industry sectors. This role sits within a fast growing division running a portfolio of six high value conferences a year. The business is known internally for genuine career development within its marketing function, including international progression, and offers hybrid working from a well connected London office.
Role responsibilities
- Formulate and execute targeted marketing strategies for a portfolio of high value conferences, marketing both the individual events and the portfolio as a whole to the wider community
- Build annual marketing partnerships with associations and publications that strengthen the portfolio's reputation and reach
- Work with speakers and sponsors to secure their buy in to promote events through podcasts, webinars and webcasts
- Run a full range of digital marketing, including social media, SEO and PPC, nurturing customers up the advocacy ladder with tailored copy
- Prepare all promotional copy and collateral, and build close working relationships with sponsorship clients and internal teams across production, content and sales
- Hit agreed revenue and lead generation targets while closely managing the event marketing budget
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Candidate background
- 6+ years of B2B marketing experience, ideally gained within publishing, conferences, events, exhibitions or a membership organisation
- A proven track record of managing campaigns across email, social media, media partners, stakeholder engagement, data management and analysis
- A data driven, commercial mindset with experience managing budgets and delivering ROI
- Comfortable with digital marketing channels including SEO, SEM and social media
- A creative, detail focused problem solver who can work independently to tight deadlines
- Self driven and ambitious to exceed lead and revenue targets, with strong interpersonal skills and the ability to travel internationally when required
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Closing note
If you are a commercially minded B2B events marketer ready to take ownership of a high value conference portfolio and exceed lead and revenue targets, then click apply or email to start a confidential conversation.
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