The Ivy Collection
Senior Marketing Manager
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The Ivy Collection
The Ivy Collection is a group of 63 restaurants across the UK and Ireland, including Ivy Brasseries, Ivy Asia, Harry’s Restaurants, Brasserie of Light and the original Ivy West Street (established in 1917). Our iconic restaurants are celebrated for exceptional food, outstanding service, and the creation of unforgettable moments.
We have an excellent opportunity for a Senior Marketing Manager to join the team as the Ivy brand continues to grow and expand.
As the Senior Marketing Manager, you will be the strategic architect behind the commercial success of The Ivy Collection. You will be responsible for building robust annual strategies that drive covers and revenue, working side-by-side with Operations and General Managers to ensure every Brasserie is the beating heart of its local community.
Benefits & rewards:
- Competitive Salary: Benchmarked to industry
- Enjoy the Ivy Magic as a Guest: Enjoy an employee dining discount across The Ivy Collection, so you can experience the restaurants you help bring to life.
- Your Birthday Celebrated: Enjoy a guaranteed day off on your birthday, giving you the time to relax, celebrate, and enjoy the occasion your way.
- Career Milestones Recognition: We commemorate each work anniversary with a dining voucher, our way of recognising the contribution you make to the team over time
- Long Service Holiday Reward: With our long service holiday reward, you receive additional holiday allowance with length of service, rewarding loyalty and dedication as your career with us grows.
- Get Paid, Your Way: Through the app, you can make use of practical tools and guidance to help you earn, learn, save, spend and borrow with greater confidence.
- Always-On Wellbeing & Safety Support: Support should always be there when it matters most. That is why we offer 24/7 confidential wellbeing and safety support, whenever you need guidance, reassurance or practical help.
- Retail & Lifestyle Discounts: Access discounts on hundreds of retailers, plus health, entertainment, travel and more
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Strategic Marketing & Commercial Growth
- Own the annual and quarterly marketing strategy and calendar for the Brasseries, balancing brand building with commercial growth.
- Partner with Operations and Finance to identify opportunities and drive revenue during key need periods.
- Lead 360° campaigns across key calendar moments, from strategy through to local execution.
- Lead marketing strategy for new openings, from market research and launch planning to go-to-market.
- Own and optimise the estate-wide marketing budget to maximise ROI.
Local Marketing & Community
- Develop bespoke marketing plans tailored to individual sites and their local markets.
- Build strategic partnerships with luxury retailers, theatres, hotels, concierge services and local businesses.
- Develop strong relationships with local influencers, BIDs, tourism boards and key community partners.
- Work closely with General Managers to analyse performance and deliver targeted local marketing plans.
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Brand Experiences & Activations
- Lead impactful in-restaurant activations and installations that generate talkability and press interest.
- Curate a calendar of events and experiences that position The Ivy as a leading cultural and social destination.
Skills & Requirements
- Strategic Vision: Proven experience in writing and executing annual marketing plans for multi-site operations. You must be able to see the "big picture" while managing the details.
- Local Marketing Expertise: A strong track record of driving footfall through offline channels, partnerships, and community engagement. You understand how to market a venue to its specific neighbourhood.
- Stakeholder Management: Exceptional ability to build relationships with Operations teams. You must be comfortable challenging General Managers and Directors to ensure marketing initiatives are operationally viable.
- Commercial Acumen: You are numbers-driven. You understand restaurant economics and use data to inform your planning.
- Project Management: Ability to manage multiple complex campaigns simultaneously across different locations with strict deadlines.
Location: Office-based in Fitzrovia with occasional restaurant visits
About us
Our shared CARING values help create an environment where we are happy, engaged and we care for ourselves, our colleagues, our guests, and we celebrate our individualities and differences.
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