The Future Laboratory
Senior Marketing Manager
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Department: Marketing
Location: The Future Laboratory London
Description
The Future Laboratory is one of the world’s most renowned futures consultancies.
We exist to help our clients make a better future happen for their businesses by providing them with the strategic foresight they need today to make secure decisions about their future prosperity. Our suite of products and services helps clients to do three things:
- Identify their needs and engage with their future customers or consumers
- Build and future-proof brands
- Identify and prioritise opportunities for innovating their products, services, experiences or work environment
The Future Laboratory is built on six core principles, or values, which define both the ethos of the business and the way we conduct ourselves as professionals: inspiring, enlightened, progressive, empowering, collaborative, and fearless.
Key Responsibilities
- Own and develop The Future Laboratory’s global marketing strategy and annual marketing plans across all channels – including traditional media, PR, social, email, and events – ensuring alignment with wider business objectives.
- Plan and lead marketing campaigns end-to-end, overseeing briefings, advertising, and performance reporting.
- Own and manage the marketing budget, planning and allocating spend to maximise reach, efficiency, and return on investment.
- Own and operate the paid media strategy across paid social and digital advertising (LinkedIn & Google), setting and managing budgets, setting up, running, and optimising campaigns, briefing paid media partners, and reporting on performance and ROI.
- Lead and manage the marketing team and third-party providers such as the inbound marketing agency, SEO/AEO/GEO, web partners, and the PR consultant – setting clear briefs and holding partners to account.
- Develop and own the events (external and internal) and brand partnerships strategy, and plan and negotiate partnerships to create high-impact joint marketing campaigns.
- Partner with senior leadership to define and evolve The Future Laboratory’s brand strategy, mission, values, and proposition.
- Lead the global content and brand marketing strategy, ensuring creativity, consistency, and impact across all platforms and regions.
- Work cross-functionally with the Strategic Foresight, Studio, and Client Development teams to deliver integrated marketing and communications outputs.
- Oversee PR and external brand and event partnership strategies in collaboration with the PR consultant and external partners.
- Optimise marketing and messaging across The Future Laboratory and Intelligence Platform websites and inbound/SEO/AEO/GEO activity, to support lead generation and brand positioning, briefing the inbound marketing agency and web partners.
- Report on brand, content, and campaign performance, synthesising marketing data into actionable insights and recommendations for the wider business.
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Skills, Knowledge and Expertise
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- 5+ years’ experience in a marketing role, including experience at a senior or management level, preferably within a B2B business or agency environment
- A successful track record in planning and developing annual marketing strategies and plans, making use of a range of marketing channels including traditional media, digital advertising (LinkedIn & Google), PR, social, email, and events
- Experience managing teams, agencies, and budgets across brand and growth marketing
- Experience planning and negotiating partnerships to create joint marketing campaigns
- Excellent analytical skills and the ability to synthesise significant amounts of marketing data, distill and identify actionable insights, and make recommendations to refine marketing activities
- Experienced with HubSpot, Google Analytics, Mixpanel, and Cision PR, amongst other marketing tools
- Strong communication, writing, and presenting skills, with the ability to communicate at all levels
- A demonstrable interest in the creation and application of trends, consumer futures, foresight, and research
- A team player who can work across departments
- Excellent organisational and project management skills
- A natural and resourceful problem solver, able to create simple, robust thinking that is easy to understand and implement
- Experience of working to tight deadlines
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