Orkka
Senior Marketing Manager
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About Orkka
Orkka is a multi-site manufacturing and packaging group with sites in Leeds, Kirkcaldy and Bognor Regis. We design, install and support packaging machinery for customers who rely on us to keep their lines running. Our name is new, but our engineering track record isn't, and we're growing.
The Role
We're looking for a Senior Marketing Manager to turn Orkka's agreed marketing strategy into coordinated, high-quality and commercially measurable execution. This is a hands-on leadership role for someone who can take clear strategic direction, translate it into priorities and plans, align the right people around delivery, remove blockers and see work through to commercial impact. You'll need to be commercially and financially literate: comfortable discussing revenue, margin, ROI, budget, P&L impact and pipeline, and able to distinguish genuine commercial impact from activity or vanity metrics.
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What You'll Do
- Translate Orkka's marketing strategy into 90-day priorities, campaign plans and clear individual ownership.
- Own marketing measurement and reporting, connecting spend and activity to pipeline, customer growth, conversion and brand authority.
- Build clear commercial cases for major marketing investment, including expected outcomes, cost and payback logic.
- Lead and coordinate the day-to-day work of the marketing team, setting clear briefs, deadlines and quality standards.
- Lead integrated delivery across brand, campaigns, events, PR, digital, content, product launches and sales enablement.
- Work closely with Business Development and Sales so marketing is connected to target accounts and live commercial opportunities.
- Manage external agencies, freelancers and production partners, ensuring strong briefs, cost control and quality of output.
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What We're Looking For
- Strong B2B marketing experience, ideally in a commercially complex, industrial, distribution, manufacturing, professional-services or enterprise environment.
- Evidence of turning a strategy or commercial priority into coordinated execution across multiple channels and stakeholders.
- Experience leading people, projects or cross-functional delivery.
- Strong commercial and financial acumen, comfortable discussing revenue, margin, ROI, budget and P&L impact.
- Analytical and measurement-minded, able to design useful KPIs rather than defaulting to surface-level marketing metrics.
- Strong understanding of CRM and digital marketing systems; HubSpot experience is desirable.
- Confident with senior stakeholders, able to communicate clearly in commercial language.
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