This is an exciting opportunity for a strategic and hands-on marketer who enjoys combining planning, execution, collaboration, and performance management in a fast-paced and evolving environment.

What you'll do

• Develop and execute quarterly marketing plans aligned to mission objectives and annual business goals.
• Grow TM Forum's mission community through audience acquisition, segmentation, email marketing, nurturing, and engagement programs.
• Create and optimize integrated campaigns that drive engagement with TM Forum capabilities, generate marketing-qualified leads, and support commercial growth across thought leadership, research, webinars, education and certification programs, and collaboration initiatives.
• Partner with Product Marketing to translate complex industry topics into compelling audience-focused campaigns and messaging.
• Work with Marketing Operations to optimize targeting, nurture programs, reporting, lead scoring inputs, and campaign performance.
• Monitor and report on campaign, audience, and engagement performance, using insights to continuously improve marketing effectiveness and business outcomes.
• Act as the marketing lead for your mission, collaborating across Membership, Insights, Education, Communications, and other teams to deliver shared objectives.
• Act as a senior member of the marketing team, identifying opportunities to improve efficiency, performance, and ways of working and to demonstrate best practice across the marketing team.

What you'll need to succeed

• Minimum 5 years' experience in B2B marketing within telecommunications, or marketing complex technology products and services into telecommunications providers and technology vendors.
• Proven experience developing and delivering integrated marketing, demand generation, and email marketing programs that drive engagement, lead generation, and measurable business outcomes.
• Hands-on experience with marketing automation platforms such as Adobe Marketo, HubSpot, Eloqua, or similar, and Salesforce.
• Experience translating complex technology concepts into compelling audience-focused messaging and campaigns.
• Strong commercial mindset, analytical skills, and experience using data to optimize marketing performance.
• Curiosity and enthusiasm for innovation, with experience using generative AI tools such as Microsoft Copilot, ChatGPT, or similar to improve marketing effectiveness, creativity, and productivity.
• Excellent stakeholder management, communication, and project management skills.

Why join TM Forum?

• Be part of a forward-thinking organization shaping the future of telecommunications.
• Opportunities for professional development and advancement in a collaborative global team.
• A supportive and inclusive work environment that values creativity, innovation, and diversity.
• We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.

Diversity & Inclusion at TM Forum

At TM Forum, we’re building a workplace where everyone can belong, feel respected, supported, and able to do their best work. We welcome talent from all walks of life to join our global community, which is made stronger by the different perspectives, backgrounds, and experiences each person brings. We hire based on skills, potential, and values, never on assumptions about who someone is or where they come from. We actively work to ensure our recruitment and people practices are fair, inclusive, and free from bias.