Aspinal of London - Senior Marketing Manager

Aspinal of London are seeking an experienced Senior Marketing Manager to join our growing team in London. In this role, you will work closely with the Head of PR and Marketing to lead the planning, coordination, and delivery of key marketing and communications activity across the business.

This role will play a key role in shaping and delivering the annual marketing calendar, supporting the planning and execution of major collection launches, and driving the coordination of strategic marketing initiatives across both internal teams and external brand partners.

This role will report directly to the Head of PR and Marketing and work with several internal departments including but not limited to Marketing & Communications, Brand & Creative, Graphics, Merchandising, Retail, Warehouse, and Head Office Finance, as well as with external media partners and agencies.

This role will offer hybrid working opportunities but you must be able to attend the office at least 3 days per week in Royal Exchange.

Role Responsibilities

• Assist in leading and managing the annual marketing calendar, ensuring regular upkeep with upcoming launches, key dates, and marketing activity across the business. Proactively coordinate with cross-functional teams to ensure alignment and timely delivery of marketing initiatives.
• Work closely with the Head of PR and Marketing to develop campaign strategies with media partners and agencies, including briefing, coordinating campaign activity, and analyzing campaign performance through detailed post-campaign reporting. Ensure professional and seamless communication with all partners and stakeholders.
• Own the coordination and development of seasonal and campaign marketing toolkits and presentations, creating bespoke versions for internal teams and external partners where required.
• Support with the execution of VIP and influencer activity, both directly through the brand network and via external agencies.
• Drive the ideation and delivery of retail marketing initiatives during key commercial periods, working closely with Retail and Merchandising teams to maximize footfall and in-store sales performance.
• Take a leading role in the planning and delivery of brand events, from booking and managing suppliers to preparing gifting packs and coordinating guest experience. Ensure seamless execution of all industry and customer-facing activations.
• Support the management and tracking of project budgets, including events and key campaigns, ensuring activity is delivered within budget and supporting efficient invoice processing and financial tracking.
• Prepare and present regular marketing performance reports for the senior leadership team and wider business, providing insights and recommendations where appropriate.
• Actively monitor industry trends, competitor activity, and emerging opportunities, conducting research to support the development and evolution of the brand’s marketing strategy.