Tingdene Group
Senior Marketing Manager
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Tingdene Group is a diverse and growing business with interests spanning residential parks, holiday parks, and marinas. Each of our business areas has its own customers, opportunities, and priorities, but they are all connected by one thing: our people, our communities, and our ambition to deliver real value to our customers.
We are looking for a Senior Marketing Manager to understand the complexities of a multi-faceted business and ultimately lead the direction of our marketing function.
This is a key senior position within Tingdene Group. You will take overall responsibility for the marketing department, leading and developing the marketing team, enhancing the brand while working closely with our operational and senior leadership teams across the Group.
We are looking for someone who is commercially minded, creatively driven, and willing to challenge the status quo. This role is not simply delivering marketing plans, but generating ideas, understanding changing market trends, and providing new and innovative ways to connect with both our existing and potential customers.
Reporting as a member of the Senior Management Team, you will have the opportunity to shape the future of marketing across the Group, driving brand awareness, customer engagement, lead generation, and commercial performance while supporting the continued growth of the business.
What You'll Be Doing
As Senior Marketing Manager, you will:
- Lead, motivate, and develop the Group Marketing team, creating a high-performing and collaborative culture.
- Set the strategic direction for marketing activity across the Group's portfolio of residential parks, holiday parks, and marinas.
- Drive brand development, ensuring a clear, consistent, and compelling brand presence across all business areas.
- Develop and implement innovative marketing campaigns that generate enquiries, leads, and sales while supporting occupancy and revenue targets.
- Work closely with operational teams to understand local priorities and deliver effective marketing solutions that support business objectives.
- Manage marketing budgets, ensuring investment is focused on achieving measurable return and business impact.
- Champion data-driven decision-making, using customer insight, market trends, and performance metrics to continually improve marketing effectiveness.
- Oversee the Group's digital marketing activity, including websites, CRM, email marketing, social media, content, and digital advertising.
- Strengthen customer engagement and support initiatives that build thriving communities across the Tingdene Group portfolio.
- Identify new opportunities for cross-business collaboration, customer acquisition, and brand growth.
- Build strong relationships with key stakeholders, external agencies, and suppliers.
- Represent the business at industry events, exhibitions, and conferences where required.
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About You
We're looking for a confident marketing leader who combines strategic thinking with a hands-on approach and has the ability to inspire teams and influence stakeholders at all levels.
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You'll ideally have:
- Significant experience in a senior marketing management role.
- Proven experience leading and developing successful marketing teams.
- Strong strategic marketing skills with the ability to translate ideas into commercial results.
- Experience managing multi-channel marketing campaigns and budgets.
- Excellent understanding of digital marketing, customer acquisition, and lead generation.
- Strong analytical skills and the ability to use data and insight to drive decision-making.
- Exceptional communication and stakeholder management skills.
- A proactive, innovative mindset with the confidence to challenge conventional thinking.
- Experience operating across multiple brands, locations, or business units would be advantageous.
Why Join Tingdene Group?
This is an exciting opportunity to join a well-established and growing organisation at a pivotal point in its journey. You'll play a key role in shaping how the Group engages with customers, develops its brands, and supports the success of our diverse portfolio of businesses.
If you're an ambitious marketing leader looking for a role where you can make a genuine impact, we'd love to hear from you.
We're offering a generous starting salary of between £55,000-£65,000 per annum.
Please note that this is an office-based position at our head office in Wellingborough, Northamptonshire.
Apply now and help shape the future of marketing at Tingdene Group.
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